Multichannel
January 22, 2014
By Jen King
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
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","iv":"bb76cf8ef732e0ef1077b9be9d2a6c41","s":"b92bb12ed3f2bd0d"}
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