Fragrance and personal care
February 15, 2023
Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty
By Amirah Keaton
Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.
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","iv":"cde3240b2e044e7e90b39b1eeabb8647","s":"3adaffc49b894e95"}
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