Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
{"ct":"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","iv":"aaa4b532c07c0e8c2557b6da35e2f326","s":"abb498508dce74f5"}
Share your thoughts. Click here