Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
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","iv":"8f03a1e5301ece4da545fe53350a9836","s":"abb24b75e2f15b87"}
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