Marketing
March 1, 2018
Moncler tapped Lil Miquela for its Genius effort. Image credit: Moncler
By Sarah Jones
Luxury labels have been embracing a different type of influencer, partnering with personalities that only exist in the virtual world.
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","iv":"cc119fb6aadfbc329918b5d831da4686","s":"eac22c94c9d6300a"}
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