Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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qTuoA2bcKHo8BpIQ3VZOtHZc7d7\/QJ14l6n+mOAbt9j+OKz5HeLezU+VPMPxgBOdlI+XWxs9ePNdr8djG1ef3H6m1cOaAwu3lHomR4qXDhFh\/7nu3OCU6pqCwGpDVowQyzjYH82sPfm9LUIMBpdqIXTp\/DO\/l9NmUkMU2Ajv\/nNicemeQYiIZPWEXH4PMVRI8Noaoxqj8w8aHMMEsbxa+s3Mr8juf8YyIwFca7TwyrYwNt9i1hcSTlFQS500DIEYo2sw7c2dJPFmnHW+1TyGVziytsfFEbtO8fzCW96di7Sg2+Y58cSyBo0qJIUqYhfCphdEPs4c1txrKRSal\/LDZtohTLIKETtK3y0Il\/k5+YG3dtUXLxV7qnbhoQEDSnjTMNnVaLh1CGY\/IA07+8p4yCOnlEKRHCUKPLk8QurDfKGklEGNCcj2xTlQOxYihIhIsF+9X4nNvFRgqd\/+1Q1BVgfyiqaiiXd5yXa2xBxQRpk7SRNLMMtZuM4eqDykrKpW\/KL4LWmjOkC4zmUIA7cnlO9bsec0ewsVpbQH0Ckd\/OzzyJ8h\/cSnJpfgVjfK87dzQOXbjGpKb\/ZiA4hAW5S4yM5yfJyc0LpaifFbBYy2Rf8TtNhDkEAAubby7hS\/YWY9nZzUz83I8yaXm\/IjGwhUeGk7IfRuM2IGsUTCWLloqPCkVmcIDRPELftWbhRQNJiuL2pgN+qpVuUm47hPxDxfR\/nsejb3ahrSvMVKLpH4B7Bhi2FfNPzAlvaLZt5o+xOiTRrOqyhck4qkHKPWOquf1wSuS1upVIN6qfQLC+g2izLEk+t+ouD2lyJgVZNeIIjXAP4m8beRUc93Rya0MpZKGo2VUdA5TexuyG7D2\/lrdVW+Pb\/5\/p+gT3hVTwPnlWNnCT993vzPlLU5fxssHiAJgW9tijc77TYKHmgp1bke\/WgGaOm\/hnlefgjbaeq0wccW7CGAr399Q1fGKtGiEFJj5jJuWFTdqUgV\/1t93OXFajcXBExfCLYDvTaowtzDQN10YwfI5rLh6XRjlXANwBVdZDuCjTpvttBgtqLLMt0YF3rFR8y6xbMVf0uRUaLSjYR1UBeEyGOupdsIJPr4yu+FVPRQjNvU5mF+FhdoEFIFHslVjnLstErUS7bSd3ip\/sJ79uQXiRD\/d8b90Kv9ZLzrBPTOhFi1QplF\/+f1VysFIOXWwihZDOsW0qOaLqR0jEGmoVz9n\/NwgjGDU+XKdpyMOTxN8oVA80fJc\/NBZFn5DbsExAYzEFHk++j+VyBYrzz7XERvLpkE4nfS08Wm\/keFLt7IhzrxMDQUe1DXuzq\/g0y0GofsGpxOzNG8Pu77tQQC\/f2lKTmc36b3mrd0VrSdq5mSDkYbbPEFaS88zREB5eSenVxVNBqVD77EALIBU\/pD5ILe\/J330nNo2d0C9ewRhHtJ7zArGrHfx5yLhtqVHh4iPWJVF0QNP5wTXBMVEXV+w4r\/t3xoJBViaB3VMb9GhSo0RQzjuJmrFSOzUcYzpO+yQ9MZoi2+snumQnyf8wtShkrH6ILQF3MMpaAOCTh7GDUaD4EiH7fO5nKkB3P4vbKK9GUF+dtTmKuCRfl8VOKgNK\/kTe+IV7WlsmQU2mCkpkqw2pzTcN4F2oB8MWRDGJ3vT5CXYNRkmBIdxGJFAs3UZdTcNTnqqHzbaqjU40yhvNLETh5ccBe\/iMV4aI9KzvS4lnLg=","iv":"df3259fabab917562999efa456deb713","s":"4c2579b5e4f55d40"}
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