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Marketing

Are the Winter Olympics luxury’s golden ticket?

February 4, 2022

Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior

 

By Amber Ran Bi

Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.

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  5. Saint Laurent Paris rebranding effort to settle over time
  6. Luxury shoemakers reinterpret Cinderella’s glass slipper
  7. How technology is elevating luxury shopping in the age of experience
  8. Dior goes for gold with flashy J'adore campaign
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