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Dec. 22, 2024
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Marketing

Are the Winter Olympics luxury’s golden ticket?

February 4, 2022

Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior

 

By Amber Ran Bi

Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
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  9. BMW models top luxury auto shopper poll, Tesla slides
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