Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"148cc01588ec86be749bc14fba9ea2b6","s":"ed82800afadfdb6c"}
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