Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"191b394831bf32eebe4c91013930e736","s":"23bfb9609ea319fd"}
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