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Nov. 23, 2024
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Advertising

Are mobile social ads overhyped?

December 24, 2013

 

By Chantal Tode

The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  9. Clarifying luxury brand values and positioning for an evolving marketplace
  10. Luxury Unfiltered: The real reason luxury brands fail
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