The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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","iv":"89959f2645d843e0a233a634b401c372","s":"2e14baf96efa16d0"}