Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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VeHwfUWzEZcr3aSwdgoYiKDfgFyKRRkLQ0aE\/cV6mVKAo\/CSqJMDjw9olWFjTr02VUPsSSt6WH61SsSjmA57LvRoOMOQ1ouI0hGutj6dlIb9rGxfGXSTj+CWiwk9Qh0aI08Fh5pvj9OCIpBmhlKUXrtRb4hdFK4bcfQGD0ZvChbqvY3wkwqY9OGxE1M6BqnuH8xE8L6sT3r3t5BDSbIW0OVeDDvl7Adub9Ru0ilhSoNjwscbVRoCFrguzjpC53lougtuLX8R9LrqwwamvxcVPrQG46lBziokYh88AGWApHqO9jigx0pMAh5rA6fKiJpn8Fut2SIjz9Dw9DG1M4nwnmVsLR3JpGdMdRy9W9lbV0Gr3aCDxJFVHcDnq3ONvmZVIS3Tlwanpu0MJWu4pto36o0AKNG\/UB4r5RXMwtUOs3PTqF+nRUP20zHaWCJEEZg6qA4qaJiv2Ce51zx5BRw\/XHp5f27MXBsX6x3YG2IhFBBQXV+BNFmujRsTfR4FdsV3z8Ygj\/\/NBu4QDVb5z1Ej+gQIkQJBKt0gWj0fX+U3TkYJ7ZrWv3KfQ0EQiOl9eLx06OBb7kdYKwGLIOC2QOXB+eJfDpUBeY0C\/laIFdQvzmuJ8Gh2msyHGZ2WvcBtms+Kf5ftKR2WWVnjaJ\/MPafqLtI7wv0J\/8XuxkN3ZjVGRE50zj8aRQciITFcNeaBly\/2BAsiQAMRYAuDVuKPd4U9YRiCYW0H2HaTIwL7Ocr0AZYvABp9Gh+B7IP6vDEy0M2H+3K4hLInBPtz0TRd3MmyufjsPqOIh\/Ccxs4v\/wQgLtSusaJ8CN77OBxikNWtngpzihUaevwkJ42bzlVvC74FYUETCjRFwTZLIqpc3TewzchNEPLb9+D0OTy7ef+\/SfoQkRE5J8xuzLo4DReq5KaSTQHr7vjsPgeEq\/8FFyfuc3UL+fFZOXH+1l6Vn9BZRtGheV9DgwP2iMIY5fzX7u2o0tNf8YdxlXiBhQGmbkOsc9jSZVTaLNA9aTgH3ystFg9LoPt9xklYNx0PlCO3gWOIaUhnYpbdmssGTG84LTagjsoss5lyl47l93qafuqtzs3Hvr1csjzgRRlpG5Sq7treWi6vH4SEqjadaT7nxERMCQQDn2d1RNU9eeIeYwwl0uzW9ash\/zYaGRcgBH3QDwxu+XXNA8EZzaqf7\/BkPD8ii42GYFRIwLDPuOqUVunJlEKOCyBF31VIu76IIyR9CqKwLiaIagp4A\/M95vgWiJ1owg1mV++KMxAqDTob82kDXoC9MNBPvcj6XGGUw1GYCE2m4uaFVghMfvHZKBiF07P6B0k6gGkvwZl\/K1zy35ccOPt8F062fBLQzUzd8dFrKQ0+iOaBXMt0VUSZvF+VruI7Q8M41Pf7aNjWT9RRnkJ4qaEuUuOZgq+gTaMttmEt8m6nMNLrL\/SuH+fmd\/E3BlLng4fW9ZChL265gYL4XUK986IgxoNInnFa1RIib2CNj+EpeWdyZ987G2rZVY3LjIXoF4D4Qdz9lszG6HSTtF8yzGBAQkcsVBTA\/2eZPOEQXUVfYhVP+brcZ5gnC5LprczxlyGKWllTYqfTp9BsMBoJHKttUrcgVwIdhWCd9BDMIcpig2X8e8MmsxcjfnlYAZuR4vVbeN5AcLN6XShixJKTID60J+kPoXSm0N\/lFAj7xPC08KiYn0s16YrtmruG\/GY\/qV88KN0fSNOlnDRKyTLYmBbPxYXHVRS2QZTtUkUgCk7M3fxuiy64YlubZKsCoqGuTzLQGmd3NyH8u+9rCa0J1kv7jvVMcpFxrk+CyxD1U\/3xrkot2yYJlrK6jTWxiQD+cItEyLSCwrPRzXdcQGacTNByj9ooKzhQaN9HIAbIXWudF2siL8YKDld4OSl6Yuxk4Qh9BwmW2gXsQXGp1bXNCGr\/k2RpAhAQmWDcZtugDzeW\/N1SWQ\/Q9cneqrCfvX61JDBZj3s6eMMI8cNu2szJGYjeep5SJivHZUC6MuGM29MSGK0Y+CFQaGb0WsLbX5cADc1jTKwp2WFBdKljoG07ybwZs6vtUdoxco6hdEK\/1C6rhT1L3331jLnj9KQraNrVjhcbMrlBuzcMlTiU2ngLDG6Bz+Zn4gc9VhND\/+jOgw5zD73QXSq3krrYj+suJj9NtP+GebpvWNA83TQNA3bYvoUA2PMs+Kzq3k3Wn0zSdTkTErR27pBgEC9NfIQIC+FSYDoYDPseQDl1syouoALiEZE\/qvW+ESyGylQkudOViHkgZ5rvV2gKoXvr\/RXxV7JQ0Qb3cWeyXEf4U1PthubJlWlwXxvBwnARNUbQf+RCpY4VR42PXLCiEII5ketIfpuKocOYzFbnRLAN6bF4jB+g2dnbvhmCdkpKhBDUO6yKmtsS5wYhaHoA3ZSpYdK0ggp234flbZJdP1ycI7msyDIz0nLzTmxLRrG3kimwGzo55B3sn2fAU1cibnpC9ojiHStotVwB0g82QjKRps65LGePrw6fjAEmH\/s2KAYKpBMpxk\/W\/T7OnT1k8+3gYaQUJxvwjW0TARdl9ByPqeD3IXRF9oX92dhpHzGYvPsyQ5SMaYMtA2OUmWAVHbI1xKe9o3MJ1MI7fzhQ6b\/AOy2ADEKpUik8ndH0A9WG319DfT3vzGDbLsjwzEs5lwJBYHRmO5NbFhbOOPex2YoG8Tss67C1RZRYQ4OtU8f86Hdn3q5DjK9Y7W5dbj9wDDPqznFocp0ixBn4AVseZgIPx\/Sjo+OWwiUEuEIJw6U\/e+6azBycjWD+uw5vnfLXABKBdnzeO6MRL3QVvwVCNpQkhFizWlhCKGnUYSCN3LZsq31Dx3Zbau9y3IbNcJjBMqM25nvUxC6zyC5yn4JImURnyxBxa9TtQMTmgnj4DpfJVAmcZ6IMMQDzyiwah\/msWnWWH2lAzNGuUV9KWvJKDdsZBAkRn4vUIr66n2\/e5PyIzSVuc6fMLtLpgAwRRcEkeBhE09Ft3ZeJKL9bkTUXybbCP1dnvhT+V1f9LXL2UE9HIuJm3doeZFS7Goa0P3uSa2cXyB+HXqfdt5bDBeciV51fQsyqdLQ03GplAcZ9ZsEv7SuAdBpJpTRImaINNAgZdeMnSYeYugwb2LsmYtoH\/fTD26skEMPB5O3uZ5VvSkno3SkFgqsTYX+RvELKu9EzRTbKlBaVjlq6vFJht8Bs67Wdf2gjfuhoc9L70RP5\/EHNQj1qN3r72z1qMt1405FDZ+huOuY1HfytPhW3AqxkT0QOJ6KO9tHcdsHQa\/K7y9RG6IyrQR3pgJfSwCYx+ets0\/ohgSdcw+7XAPEV8jiC22chNFbnVC8kVlE1Q8WBeftHriU8GGEPWeaFXMae+s3JgziEMWklWiyGfjBL8WGl99+IrDUF9fUwG+6tKrfEiWcSI6Ld5LEWZXe\/T6kbhdLWSqav0kBd7S2na86zvOqSXZEMj30BworihnNGYQf\/CtS7XTlMNTTt1FTln9dzCCxlS6U806nzEphhze\/bam+eVkPTAmHeje7jW63mw+p2URMPTUzusLReBC6+zghTGA6Ue6GYIK3nDlQnzC1in9HIT6o1Wyn+G9XyZ\/q8L639I9tiHw1kI+HAae+bfzCKE0Gl6+QmSMco5XD3L0BCA+khSYVyfkqK5CLMC9gJE7x7uF7y2vtsuEV7akUUyoB+kHe6QMcuFzAFTfbAmTANrj+QNG16C2Gi1p8XDsUbMt1\/IQn9YzPM\/7X2e3WYL4WX4EJ\/QoT8eiCsmcRBYlNU\/UdrSP0vlDwwXF83QOTaosuOjQ71lOVzdzfeXZyi4XClOL1XLVorHjNgNqf14htTJGZNW4eNqwLI\/evIvTQF3iq9657oyO4XfOYVfyd5uzww4NdPcDSbqL\/nNm4Nws1ifdGknCqsGTgJydH0QFCi5BQzlB+yFM9PHq+S3ETUcMdZF10RgDLcdeI+r1w+5fX9lBdt\/XEjJyM2\/eY2ySuFvP0i\/naaP\/WNZX\/h5n9+etzB9UXy98D8D3Q6qe2OAww+DrM1nJsn7Plse6p+XCC3LRprhyL5rggQJfK+X\/SA8nQHtQ2gnFdOc+MjyGBsF\/ZkjJmiSnq9aHL170v6uK5ovY6Ig+FhU3cyn2q21T\/3YD1+t5kaKd33aH+Kb7O\/w8BKdAb6gL2Pf3IQp0M0CLbnGe8IDJHrWlb0HvQDSeZEpCNOACvShCXfxTKtLBuf1CYSdo8bHxtNGDE3o2amy0hDxiVXiiBLjNAz0xdO4EPF0n5uSl2SIcnCSU3uO9CbpXz0nd5EPlwxtj5yPw6tRhNhFoP7HhvLqxrp6VuVBWNbUJIvyPdXC+AY46ZhS9WCRWYdnHs2q7OgxVnV92HPKJxL5CO\/tO1nuM6keh+n2BQRCWPxMlkf17RLzcXkeBcqRQmZJPgwcJf0RnAzK2WxPTyJ2G1LcCBmZ\/ObNP+gxyvoVX3xNAVfS5iTYokO6IU5A8R5C7442Av0RGXNqtfNTAghDA2pAmScSm4fv3bHg27FFkyKEAgZAuuH7OSXc3SNGRGhNvI+stZDmqpNcBCCZjz+NPDe1RB8IQDvjbimK3t+C7XGX2SFUfClldfrUzRyVFPHANdM+UN\/Ib4Pza8tB8vUY5p9hDAvHCREG+LsLPKEiTNiHWpjR+Xq2bpQ5rRrwWxZzASOfYx4gJ99acNH0Kdb0\/18foo0LhkaS0cQ7mhjbUkDclDBfLLzj1qVAcm0z6JCIB5N\/MoqKjVlvb5s9NKc6xtrFODikupYfJqK0bVM3DSZPzPD13u6NYgBHxTHQY71HA5bjQIlF8HAOVGqueofZKnya3RC0LCFmpzsNJAfxvxnjDyNQVohL7W3IcrLzHS5F\/wsFoDG02u8ZY9ViIMp6OVa6ZDaJ1zBUCUhAtaqbWsajydSsNl8ySE9y5RjAUss85epc8h0DwsIquCgu6OGpe2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