Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"a04fca96c97fc4d3f6438c1f40560229","s":"c26626a6854fcb6d"}
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