Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"783b0ce1f4e41ebff700de61f92e58eb","s":"9d0c0a076eecfc8f"}
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