Mobile
January 17, 2012
By Rachel Lamb
A growing number of luxury marketers are using mobile bar codes to complement a 360-degree mobile strategy, but whether or not consumers are scanning is still up in the air.
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","iv":"f2f007f67a37ac35843b6c9e404dce3b","s":"2fcd4db6b83d576a"}
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