Internet
September 27, 2012
By Tricia Carr
Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.
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","iv":"3df83a76e57dde4159fc8a4181a4f060","s":"6f2b045a9bff10d6"}
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