Internet
September 27, 2012
By Tricia Carr
Luxury marketers are increasingly choosing to run digital campaigns through Facebook applications to reach their largest fan base on social media, but brands need to keep their audiences in mind to effectively leverage these efforts.
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","iv":"3f33a7ebcf7039258af2984f8adee0ba","s":"fe9fdd379e5209c6"}
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