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Dec. 22, 2024
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Marketing

Are KOL collaborations still important for luxury brands in China?

August 22, 2022

Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary

 

By Jing Daily

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
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  4. BMW sets record with funds raised for education at playoff event
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  9. BMW models top luxury auto shopper poll, Tesla slides
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