Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"78594c9af6a4efbe5dcc9f08fbf67170","s":"c291bf51a2a89acd"}
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