Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"5d222ce12f8ab6991fe6e97270c9f7bc","s":"a95a47192a62af76"}
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