Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
{"ct":"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","iv":"5bc32589a9e4de2fd9686a0d5e0c47db","s":"61e27f082cddb14a"}
Share your thoughts. Click here