Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"562243828d4ddfe31e122c2976ecd7da","s":"739c3bb878233f05"}
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