Mobile
March 12, 2013
By Tricia Carr
Luxury marketers in some categories are leaving out rich media from their mobile advertising strategy and missing out on engagement and conversion.
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","iv":"6d40985bff2552a1c552c6fc93ed7d06","s":"fe663606718ba090"}
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