Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"851c0c40367c56b0d998c9c334ad05a1","s":"0407d1ec670ff6c0"}
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