Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"fa6d3134446e710fcc58878ea6414366","s":"7845dc6f048243cc"}
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