Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"c55311aba94c48adc111e0786c82a541","s":"fceb6bb608ae5e03"}
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