Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"617fb68756ab0af7e0109d9027b59cce","s":"edbb247e75cab19a"}
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