Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Are Chinese middle-aged men luxury’s next big spenders?

June 16, 2022

Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装 Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装

 

By Amber Ran Bl

To read the entire article, please subscribe or