Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
Digital marketing presents the opportunity to eschew print and distribution costs that make catalogs a vastly more expensive marketing tool. However, several experts insist that catalogs have and will continue to maintain their central place in prestige brands sales strategies.
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","iv":"fc151bde23ffbdc208eca57d4d367c69","s":"a405c2ac4d272ec7"}