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Are catalogs still relevant in a digital world?

December 16, 2010

 

rsz_bergdorf185Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.

Digital marketing presents the opportunity to eschew print and distribution costs that make catalogs a vastly more expensive marketing tool. However, several experts insist that catalogs have and will continue to maintain their central place in prestige brands sales strategies.

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