Luxury brands are shifting their engagement strategies to focus more heavily on digital communication, leaving some to wonder about the role of traditional marketing vehicles such as catalogs in the modern media ecosystem.
Digital marketing presents the opportunity to eschew print and distribution costs that make catalogs a vastly more expensive marketing tool. However, several experts insist that catalogs have and will continue to maintain their central place in prestige brands sales strategies.
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","iv":"9fda642e96043e3bcb57e53cd690ca67","s":"7c4e61573c63b9ba"}