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May 14, 2025
  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. With ‘Worn for Generations,’ Belstaff embraces close bonds
  4. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  5. Kate Middleton presents Queen Elizabeth II Award for British Design
  6. Air France reinvents beachfront pop-up at Cannes Film Festival
  7. JLR reports flattened annual revenues, high profits
  8. Positive Luxury launches supplier recognition program
  9. Wheels Up announces partnership with United Autosports
  10. United Airlines reveals new international business class suites
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Are brand ambassadors still relevant for luxury marketers?

August 22, 2012

 

By Rachel Lamb

There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  3. With ‘Worn for Generations,’ Belstaff embraces close bonds
  4. Diageo to serve as spirits sponsor of FIFA World Cup 2026
  5. Kate Middleton presents Queen Elizabeth II Award for British Design
  6. Air France reinvents beachfront pop-up at Cannes Film Festival
  7. JLR reports flattened annual revenues, high profits
  8. Positive Luxury launches supplier recognition program
  9. Wheels Up announces partnership with United Autosports
  10. United Airlines reveals new international business class suites
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