Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"0c3ed41d7151de314876609c73d201c4","s":"8ba5ea060b2d7e75"}
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