Mobile
July 9, 2012
By Chantal Tode
As mobile grows, brands are investing more in mobile campaigns while also looking for ways to drive efficiency via in-house capabilities and vendor partnerships.
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","iv":"aa35bd5f7e2c41631882e56400a75f85","s":"9c98c6b7ea1ff75d"}
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