Fragrance and personal care
September 18, 2017
i Augmented reality can be a powerful tool for retailers if they use it right. Image credit: Sephora
By Jen King
As beauty counter foot traffic continues to slow, the use of augmented reality has the potential of recreating the in-store experience through inclusion and personalization.
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","iv":"837f35bfeef21b9bf2700721bc208f52","s":"2da1daa6301fbe93"}
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