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Dec. 25, 2024
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Apparel and accessories

Aquazzura’s instant global reach came from social media

April 10, 2017

Aquazzura's Wild Thing sandal

 

By Brielle Jaekel

MUSCAT, Oman – The founder of footwear label Aquazzura attributes the brand's ability to have an immediate worldwide reach to the popularization of social media and Instagram, which connects women all over the world.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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