Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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","iv":"bf775548531e848081df57230991ba0d","s":"3c13165027c378ec"}
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