Mobile
May 3, 2013
By Tricia Carr
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
{"ct":"oR5b3SV8Y\/KT7gPvezLplLiq0ehzTMIdGDU4CZuxo2VmXDpWohPyXhW71MKhLRI\/UjjIxp6RRAqk56v9QyzwYZYnVpBKXKCtmWW\/faBHnj\/vHQxMP3Rvc49EaZBwwa4g3OdJ\/1C4klfRZuxDFv29Qbjn0WjuyrmAsj2nT1ot3a\/fAov7XoJriYGHOYJlvW4yT+AATm5C+9KgYe9zdgwQ2EglOtAK0k8JaHXmwC8UqhpJ03X03QoP+QmhOo6XIjJ0kVT1fXjEJMFyKzAoFtQIFKWP4jYB0IK3V369EVGtNpKrxlyzhrnMwUNzqyJChAIBzmZfIMx2AI3qCYpErgdK+7TjsG28Xkv7g4GQOM9hObs3etY9GEMklFUA7BfBewajEpcNHpYe+tHA0AeZLHsZR9vZ1fB+6WILdpOs1sFEQ0wvyEUz29OgQ78vNOKoOhiUr8IRAOXkHrM3k8cuiWc4+7K3wnezsLri0SF2ytIQS7noGdrdheAbug2G7OeBikt+eAfehGwLKeZ+hdAT0N7p0b8Pvkx94cQzTqer\/IeT4Mk0etqphBCzwegDV7K9au1LXjjJiwOz2vHl7NVOAublgzWHgIBdrvXVIdfq\/BpoTx7DmVxNBvCP0iylbuPZXR7oKUWoM2M4UWFeJfKdpHyFmrEihHyXe0qSQdYp\/zUBkXvfjWPky2uW1+fNj\/WAtlSbaYmYhC7TTZeq1SA1\/JpiiJv8JkxgFqXv0lLrhAWhhypVNBwWrpoGrUa6Sn6zcM57Hd1VI3v6mwpgkDVLApF+pEu29QBPLEE6ODCEYbNrTaaNyCga5GKY7ohNy2CMug\/ltcyweabFZP72gK4wCSm9wAKSdi22KrbXImz\/hwsmJjSNya+hYb5lH\/v7HtuVNjucv5JCcGmvnd7Yngp\/EQ85V2yLd\/OIMmc18OCagFB\/ckZY+HAR8yRSHvLHOqEAanKsRP5vGCObYP0EvFIwcdiDuMECvdjM1w08JxxjSi\/nGE0bQDTpXOi7tQ0ihkxJA5HYdJ+GOHlqPxOuub4dH7UTKvexp9hUmFKYjgKrKmVgxaZGga2g70yXajFsAlrTwWbAlekitAEV8g0M6\/fe4gTU\/A\/sKurCl7P03Qv1H0uHoJx7TIhppqP5bt1C+tAH\/InSYzwjZNAk1Jl3pNdisadrv2rhRpkQmTKdW+nd99RlHbDIkZww5leeqY\/pz9hi5LrByo\/Oqj++E0IRjgwB8sFdf0X87W2CHEx5KVH6rEeqfpL4rfPG+B1TwkDbVwGTq8iF9fg3Vv3E3cic7JBWimTXAWqKrZniNONHQIj+\/LlTYa3ZuUX5Ik3V9tU2OKv3+roS6I2Y+Hzfs\/dTK8oumlZS5L1G3hX0FDNSANaqukDkmoQB377hOeOAdjSgiHwOGdcTRBRoyo58+nGruoRIqI5tPIkxe6k4d84VCik8GAtoJS8QTRnueE+UK6dsfmvZBUKoPpKRnGwEnUFBmWOZM8N8zz+C+Ds9tq++dXUnkFW+sfiEkVEN3RYPCcieJ3s3PY5gbaV9BIB9Quo961+Ek0A1ZkksIiNKrlJKYDnh4pMuQCnsMnXqEettBTTbYCNm8SShtRxfqudwyoMdwYOXB9oyUQWS\/vyFcH5nainbFvYQg1zhf\/wvXCEDVeUMZP5omLdExMU0JX4C\/UZhdyy8YE7SpYGCOmUpJ3VjVSqXytbjBo0gzUja3zNJH5bnl2kALDaFtp\/hLWqAGDfgTu7QtucLTQTxbZPp3JXHSDFA79GT0wAsK0w8QZ8R3VvuoMJNtdyYykmMV7a++tEoH57vVeJnDPEvZVXCLcS1lL8X4g6ItF0tO6AcZzDuR0wZvRuCeOcrVxi9EUOzrWXIcCtTSq\/wpZYeO2jJ2FmtVNX5kQweN61OcYybtkJLKwedS8+1GO\/arMr62l\/tkJxwfOw3EkxZeQW6DTC3AC8r0xXyQchm\/KTa2g\/wL5+0W6Nob+p2Ws6b8nMoPkztBPJTh3owtNq\/1Ue7Bvre1nr4KC+PW14sWm95o26TzW4MVLAqBDQNaTR34sK3gxjsZ++ypV5jVkC\/4kWIJJWuBJhLC1aP6Ven\/MHhxKPRHskv6dpyXqYBLtIW8ImPRjYV\/XbYWgV\/MIlpYef58+RcVtGttOVFF0fhmrFfXhxqbSrJ2CK6t4k8E1jytX6tklJX4LKhmLzdhK6Ry6EOI1Pgv1qQzzUqcfJ175GRnnePya9oGf9Wq0Yg3qPQrwn9rtBdN9YDej\/avHuyH3J\/r2\/owYfOwr25QZXTPruh2xt9EeahUsh05UNxzp5B\/ZoSEz+ZvgZzspvBxi\/Vod31FoMtUuw\/CLYwLput16Isy5AXfcnJQw1Mx3WKoHgCdAKXF1IYiJZiVVycp\/oVIn6w9osd29+pijEewDuQgeQsj8d3tHaxOxroVx+HyLgWLBfC6hzjzlAkClJyPMGVZQz8BbrdGo1VztpebAMtDfzl7GSN6y\/BuD4vuUx85r1hDK56rKlhV53q8xgy5JEWS7uZ3P5r\/S48lE\/K9INc02IYZmrTXbVvwoz2cY7iL7Q\/+pKR0yYCJSduddrKc3cRmGqRX4egd9HZmqWL7pQC+T8nRg0jbj7qzVpZj\/BHOWE4Cb745XWKduCaHoBAJxRLfJKJ8gUyGp7M+673HXi9LZ3GSTOJ25xCvdY5nv5DLPZEsglJUhE9WClAMQR2RiKA1xUS6zvjVyBBx8PaK0FaoMZCyCneTAJm6SOLpsXLfDthoyxrYVgED9etjmVa6A1segpRUY9L+B4ylgmU7v9KS+0OUWuMXwzLQC+Ade6dXWXf0abye7wNiEfCdtde00x8Z1OWA5UyYDULqqOJ9TFKitDGdUOSJe4EcQD4Xys4Rrja9sFxyjfOaKLhqC4BXzuEiAIT1NzX7wowPJVqs+616IpE46POPE6TWKxp0EOu0XhcfhBBfNbA4B+Uy9QicIou+X+j\/Nn89EPUSnJ\/QWbR5i5Ul4p0xwXqQM5WacQCGySol9LpPseG\/skLtW+F+VTBnxahTbbf9UlDTXvg2KFAkeHlmlzTjg07E1fEwgiQFEpO\/qOkrb20jrOejDlecX0ZAiUcktZLXf5KoIce\/VjZieOnZQNXZ9dsNkkamBVBUbFvvDcXkXIopar\/YF9OEtz\/rldiW6A\/1QVXyQF0riVc0oV9b0reBl12zo5rfCcBHQeIAr9KvKgmDRUVe3iJMy5VQCUBEfMQS2nle30utGVJiiQXXZnZKr5UNWMY4t2GhSPzOt7y3VLTuAdUSlhV3fo1RGz6Uu3jxiA9\/oBzDC0wg80872IffiJ6Rm8jSCc+veMNlluDK+bgQd0JTU840z0gjh0yyXKG5boMVkPK8mueCy+xUj3InctXLd2Ki9sZONXloeu6p0vW26L1Mnv6EVYqFIbW64y7wlXhZlj4kHmV7bbB6ns3+GVnL305kXlt\/nOI7iwhAdICE3uTv5NI0C98AJDVlZkC5MAzqDR2Xp6gGDgDNmxT9OI2CRpJW0yqfsZ1hqQgqBwvTPKk4c3RWlhPdtN1TYyHWomK2TzMI60U4xiZf9ZlE\/Su3+PRa3\/4UOH5etHOhDOk7X4Sqve9aOmoSwVs2aSizL0kROAyxKcNS7PU6G51nCl2X6vjLFMJOOqONmkj\/uFOUZAtAV1rt4CpuxA6aezYx5ZacaZmh5Y5w018mxbWJJxbFTO\/6hU4\/qdMEfiDZnUY3aG3TExdsDVjzvr7O\/NPKh6lLfUxLQNtmB1nSwsHbT+oDYjlHU+lXJ8A6gYgDR\/Ce4xiciYnf5pfXCzOpxUaTYzh\/8jNlkzqTxI2iaWzdRbAWU6PWlkeyKivALrZTnSTJ+uMa3ZVnLLc\/1up8yZaupdH8aEtkX9SGSNNNHyk7sbxj7PbxSeuK0uQpDls5Vlos3wd222JOsDHkQQwhE65q+u5WjBeiV9Ggb\/7zlgHkLkiu4m1Yi1Eb\/\/Mi7MJ7uanYuQ1rNeYmPiO7u4ra474DPPa90IhH1n0W6WWMAn5E7dWt4fpmIwPC6\/PI\/OnmwEz+KQ9uqF0sq+EBL24SWdgC7CS4JFNThtkKIgU9YUzEZxq8\/sayOyix+E\/KWgU07G4tkmvGSJWUmskGUjFDndqIKmgcJ1t89zMzsK53AaXSZP8CI+CnbZnR7wgjV5Ob5qL5LhjKn2CjKqe4+wHLHDZ7Dwa5Jf\/9LRmo7Lc3VF\/9jMY8f9xDAoPDLkmSj1id+q0ElBJASFReu6XqXpJZtCh7p30rfRsLLzqIJrBe4jhvy9AyaC+4kzhDz8SzbHR4xttgYglr2+Vz3cWI4l2qLecZQ5m8G6hjbld4S2zEk+tQYyCu3NySnx6ccwgWhV+HGaguAp7TY3gceTx6+m21x46b8K5T5Eji0lffZZYrNSesmdc5rPdQ4b4XC4uDKTyINFhVT6qZ8ceefXmOiiyf8nh64WqRJQbkjDkbTVtiaKiWFek5\/cRBcXbDk3h1Xcbpye6zj7+YpLFp0cGlkCcG9Wdx+Sy\/ChOWXpEeffrUF8UPEuAh3j89Trqt6yV4PDyCL1Qv3e1Mtw8PIyPC2yMKDDpBzfRjlIVfonP3FoCdUnVqSkTSI1kDgvZb6R\/HrJUQi2qkSLlnG6aS3b8JUNDvxBvh4hfVR5AT2wHiHTrV\/XgRzsxp0MIK7WJJ6+eZz\/4mugvu1uZ5usQFN\/bEJoLLOpEHdlDWqYMPbpPbC0INV\/ZcWsi4mXGSpY+DC19u6x2Q8NDTqvu06j43+dkF33ZIlzF4Oz9vN++0XElty1OMU2V\/+9a8g3Yh8v7vN0U+AkZWN0JP7vbzItuQNVq3DBCKvNu5ioaCsfQH4zinLKKd6Tau7v4kLylBninGvRkPYk2K87VGLisByvNs2dnp0UlRI87eKRV5TPGZBcfjPUZrb45J\/7DjkLH0ujZz+VT1LZM7yRy6dd8qzpO5e7q4fgwHcJRTYVvBjyOWL\/aEpDupYoAfVn19QiDxZWoJP4szhFCHGiyBEl5LhID1K2tJZraIadtPBxy6opiI6c9YtSh+7Nz0HQgC9LUw3PDQPYiuuXK+4+A2neFvbbIuZdD4WNXsmTA\/j9L27RLh6Kyn7EdxnSQRz9tZ2MjGVpZkyQku3JJTEQFMzkG6CJ1BugBFEUN69\/LlgCg949LTCfiJAzLrgPBTUnlWCt6WyC1oZiye8\/UuQ7swV26YpDuC64E\/JCRlUjNgcPpMETeaS2l1YYK3b01yYETBwaj4j38orG1a9o66MTk1F9ZSsxVJIjlsmV341JgjIqrAiGuFLgSpzV037PCcn0FeUJpQmMB4cFcepYNK1mcv6agXNzzB6616kLLlNm1tt2TBXsXvX3l650X0baiTwAtBpsXp7RdGhqATebMsdxmf8SwP+RGRzu4IIAVydffDE827PTqzhnS6qEGc9DdSphRHaONX+0VHw0V8NgzNQcLsujlLu+edZznbu\/KjYOL4BMILebNLbkEYMdqArwepCkUydAdgOI9AosBBQGrUb2koOCJzf4CNSMqQ8yyvBSKo95rUHx6STa9JI048xJkD0X4lRc59yjTqBp4Xx5+2DFX5ex1ca9IpguYG\/FAmGIxyC6hASsXZg4vDRAB45u4Xq84QgJoO\/htCiSu8BEkGTZoZGJpPRow0Cb\/FLTNuRRlavOdWmzRFNdGFHnsEuKByutaYzfGg\/3EdgcCi\/c5PdhBf0QTa6f7mCs8uI\/4yds2wO+G5DtujzhAakKZ4poskwWV5I\/7aUmzufWxO6ZyqsqnYmDqQUjSS0V4PuFI2SpwScEwq3B2GAw7muD3rcfs9RAIeaeV7bI9Ric4Na6Ti3ghxZpCSjG6Wxvjhw3z9UctqcK+ythwV27jRIgdgI3MmX3ru9z68Xdd5UlE1HocEv67MT2LHHIMpkMk2y6nJC+UdH5wiO7YpqxwTgCdDkQqPT9YKE\/6gBTIMLRROCSEMBgVtaFHzB8hxemI8Gq1X0ojQQstI1CHMdT3sR10fJQZvtaXqtTcLs6EP4bWhADBjgaeALgQVD8CZoA9CNg9ymJqx5ty+M0xQwsO+dR7nag8Ff52R8PoYV2kD9Gg2\/WcEK0PmdGcXHBm5UIg4onuabUu3ep9F6G4grTlsbANlC+KEIRfjayEazz\/fZOO+ywz+duOfh5bfKOEDlO9RnqosDt0G4hmu95XIttfLdkgeV0NWypJxdkKDL2OEy8uMgShg046bBQ5WAnI8um5YyehH5B0lCHT\/wDGbJUBIrrAQ6urQKgj1ZHcagERmsXo\/t8jVCIq38ipBpZ7zWTQyI+cmgPF1NqwTJj23CvN+6W7cLXV4O08zWJh0Ld\/jWJ6uWsne8ynG83b1CbBPgloYSak638R4+3hfN63QxVeMqjTUZdstXILBSQ1lmgK0sDlvKJ2Zwv2Xo2cXYpva7wI9Yc8L55I49O3zJ+XHtrWLP+9uEYzSGsRGAFLzyeVNwfO9bH81THKd7p2veT4xfKDVBegmEIjfiqZkb9HQqquOhgGQ1N4GbgjWg\/XKenJS+TrKHhUi0LbfNpAIp+A9W4uvhQb2j+cL3Gj2Y318AkEX7uv3b5ySyKyvEJNlGW4dwILWmnkn905HNJY0NOInnCluFCVvp6DQDd\/mJCwD4Y7V0HDPqQDTxt+j6\/2iR8gzQajtjk7+3TtH4NbY4Q8IGs12OVBzrgZvLbDbaeBcXw3A6642onMyypN9NL4j8Ad7DJxUzHvyzpL1jV4f9hTG2lKyEx86orEFCh4m\/oqPJs22mLLNxkExs47w6S8KDO3c7u1TR7ixkGyQ\/YbRA6zvRPNk6UbJ2J\/iAIwXNKUJxBcozYbEHYo2Ww6ousYg2dHo1qrVgnERw8YdmtNgWb9Hoe8XdLeVGGVDqnOIQewf4V4NX3IXVFGOyEodNRgTl9RpAbR","iv":"c3f212f96cb831b0d668c87df3a83678","s":"180da356e5da6e2a"}
Share your thoughts. Click here