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Consumer electronics

Apple Watch surpasses Rolex as most-popular watch globally

September 13, 2017

The victory was announced at Apple's keynote event Sept. 12. Image credit: Apple

 

By Danny Parisi

Apple’s anticipated event Sept. 12 showed that the consumer electronics maker is continuing to be a threat to luxury, with both a new ultra-premium model of iPhone and the announcement that Apple Watch has surpassed Rolex as the most-popular timepiece in the world.

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  1. Off the Cuff: Getting to know luxury’s top-tier talent
  2. LVMH charges Jonathan Anderson with menswear at Dior
  3. First quarter sales up 7pc at Hermès
  4. Vestiaire Collective calls out overconsumption with textile waste campaign
  5. Lamborghini shares tribute as Polo Storico restoration center turns 10
  6. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  7. Contemporary partnerships chart luxury's path at Milan Design Week 2025
  8. Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
  9. LVMH faces stagnant Q1 sales
  10. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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