Advertising
January 19, 2016
Apple is reportedly stepping control over iAds
By Chantal Tode
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
{"ct":"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","iv":"929f1ebeb4ef366d02b34f4f19453eeb","s":"27af10f392721731"}
Share your thoughts. Click here