Media/publishing
May 19, 2016
Image courtesy of Bloomingdale's
By Jen King
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
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","iv":"3dee3f5de03c75e078d99e6619e80db9","s":"bb10ddb5438bb3c4"}
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