Media/publishing
May 19, 2016
Image courtesy of Bloomingdale's
By Jen King
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
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","iv":"18fdfbed103add297099ae4731cb6cd3","s":"647c78aec62f1002"}
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