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Multichannel

Anya Hindmarch marries runway, digital via Anyagrams campaign

February 22, 2013

 

By Tricia Carr

British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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