Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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","iv":"356df5ce9d43193439bf8b4203198573","s":"eaa5873d451e8789"}
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