Multichannel
February 22, 2013
By Tricia Carr
British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.
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FyQU0grAE4+\/jgA84imq5v07itdFCjKqc9ktkBuP2uUnazTRGPHiEpQha0gY6IT4QeTbKmWbuw5Zmy1BfI6OYEbF6o8JHsLJOhlHYFVTtGxEoERjd98\/Zz69gk1FhrPNwku8TaHoaSw6ankSRx81wjmlB+h97nXxsTKsHJiGnsFhiMjh\/ZfXsXnyUKvZYZ3psXE5OGA9xAkg1YPh\/MHTpGIWyzdip3y+NszkL0pjreFr8\/0Ae9f5+BgxanxZZ22sj6QFYvbUMGOWPChHAQ3vS\/BeUBOlGr+gss5VV38fq4rc2od5pRbeOHMU\/HDXRhlJ4WXb3mgE7FM+IZdK8ppdHsrcL0sSfW36\/oHljx549QvGduc8b75UNyWB4ITmAtVbm0MZFcPQ0HX8MGxtG6DcBDfgrGjsG4xX\/r6SSHzizfif0Tb5hS7OmG2NCLwH6t6BdLgO99WHZzkD61wQhcyfeghiARd2kJWYGWhrVjL2wFVD6u5J1dgooF+UJWonx979uiRvq3yK8Y2xujy+A4uDuxyBqunF\/MD1OHxe0utO3aM\/NGwAfgFrl9ndQep1fyHTijCOcQFhiSGhHZS3aH3NE2pBf\/nwwvQS7sZqhc1eRcd4A\/PMN3990D\/zKKyY5nqD2jXr75aW9nqwpH0ApKzNxyF33iAzc+785ogulbE2Cn6dazi0NzaRqCu00DRShgO38m8+5fycqOvX12Ktu8W+s0HSgZzbT1+6b2xecq3UMubFL1s82oTDpdtGihqBrhqzAeePciiR3b5bT5+ChgF1cknXj5QOnwhYLxgMXSjWazl1qv3rjbyvFfCOkGHq2SlMhrk+IXZrEaVzjJ6lIoR3pCYa+nYoIYIN1rT6AVtoRHqmnpfj2WqaozOJ4Jf\/CEG8hThnSBTrMF+uZoLb1\/wcHDNcSonJebV+IoSCSHdhhRE2KSTkLaGarumlSim2nGmqjIWlq4uhZhqtU+K6aVl101CN55042GfHdeMWboSDqkuVcatekw8xgZZE7+TS\/ru7N0fog+q3eci27zNgL5+3d\/OqdcA+6tlSacAAz6zZ7fQ\/Bda43oBBqBriBs\/8R8Lqzy2SPUPXDA5GnUeRmjzr3+6QSsA\/+WYMPPVF9DUKaWXJ82\/qhGz6UyZZCojLptRClE+w4I24gXQu\/pGhin2kzw4tJCdvtFG8ztgWtrJS7lCFNY2kU2N2JY85c5f3gn5f2t\/9CFTrqKYwnFvGzO4jeCT1JMzHf2Il8684Mn78qgzJ\/tJ7ShPFwzWdPQ\/TLQeQATKXsOtWiIjt5hyLN9gx9coHSb+CP2kHBW8Ix+NzJ5gsxjks374fKqgmRw\/zbV3FkiixSl3yQatmtHYb9DW55v8TG\/rQbV6fx6vUDHZW9\/pgNHT+4ZIMDPyC9X5Pnyu9IgnFthUHFO1L8naAg81HoMcgQ6hdqXyPiHTgbSJds6qZ3dL0I4AElGxR3u9furNrY1f8DpYkSYno8dgIKYmG8gKcTljGZW4aYch0rW7iy3\/IdQohPCMJl2AEa6+wOfOUBFH5qyc4IDskMLRBW2rpSIKL3JdDNYSF+fe\/lIW8FBx5dtLS8CgBe8L\/LP9CIupJE87RIK74GYLh00c8eLgzp9+srNNxAGUbzC2jCHZm83nG+aSzz21NMaMOT7evXCbjun71TwqjWowR41gz\/ykug2jPzJ9HKpa\/Z+dRtgv8sm\/0E2J4vm4srhb96\/vcusLR6Ix9fYKvyILQZ4vjaZiKURfh\/jYwxhc\/YxmtbABEzIcP8rH2tCmdB7ZqJmCwsUHFRiFucSt\/A9zgcXjh3IUL7gZXylapjNp9NTStpcB23we\/sAdNqEhV8+ZaoNKyuPr6OTkZirsZ5VUzuwBG8tDrhPFg\/wlb2U+GUHManR4oJPJavPAk8zHyjf5Yx48oG8GPF7sA\/\/27n7V8QBVA1XGyu67va1kELh7CRWY6jms39xyw8DTGwG7MxeyrMgmdoqy+OY4Km6L7sIfXuKZE0lQoofLaIv0uGx1NRD2aUfKmMjgB2VwtVzF66ORA+rAkHrYM25u5lPL5LOvmYiXaJxq85B5ZsFGhnChgMs326pM6BehGY85i9DiJrCeFqH9KD7g+QE6O48CYa9+lETdYXAKXwW0zjJ9SpSivaXvunVYtnSiyPvYDjwIcVCjasOz\/YBRfyL74YgcE4c07i0hNtv32OB4XeH\/Rk1jt9+0btpjBeFfWFS2bBanv0WtNi7cmIitWLjJ4umq3UzyqTgtqMzw\/cJ5ipg+bHJqXfgZzl9fEdeKp01FwO62r9LVTKk6S9zGzXo\/IR2J+07hpE5rlnflfcJOwoSwGZyQC\/NMPrkdCcpMOMLkgVeDPMxzJlBtCc1zmGlR\/YMcUaqs1c6tnAioVDnQHIeiTeo1auucSk9XH+AVQ2rLUwOk3\/cuGX47yYFruxB2x9PSbKlA66a2G\/cYlQdeYVX0+LS1OedzOwQ\/09x7FJwNUhhd2Engk\/LRRX5CzYtHHs0sFggrMIMMZrxrq5O3KNyGP00zC1I4RkR57KNJiZ18VXX1v43YMX7pSaUMQcko454FoUhC1l6z1ZuFOpGKEcPH1SOZcksCDAxLBeVEXxzZ16Zf\/ea4yEXhy3j4LYSJNr2iyqEFJhH6KllPPc2EYGLO6zxzpv7x7RrTSVLC53DXATFawcWHYwNJbkRr2O0cqlnhQqUU7hv9Kyuhw81sP2hVy4JS7xs6jcVt1vOt8EzEe83eLJHqZSJaSL6wXx8hGcKmbO7Euln25EU3QLoXvQTVQpQohLxzWnt9YwuOdwl6j++Ll2SBvW3qxooaaJl\/NHvAApvhoDFFRGCdMLxcm3EtPpOEvwzEHNkeiYjjRgGjCqD8cFyJTbM+PynsPT9ObV9fIF5ZxhTtFWWJU+e3+A3VpAD3x+f5ZrZJxCrA1LsdCO5O3zi4vYxSupK90uO4JEquqyeBcAYHIOOu3XsdYnC38Z8n4VdhtIZ05UeWPpnvIDwDvL305g\/1EnwJnUK3YaHb7cxnZATO1JOFiQG4z8cQNntg0CVEy05jiyOC\/dymQ0KlBP+qKrjnSheFch4qBuQNapRrvLZ4wWHbcJNPXqSGDGB7rjbG1p8df8FGMDMtfDm\/K3WpYDCjo248odWcMXbEgl31akZn29reJfRBwCKxZPRwFq3vei+vTYI\/MHNFBbADMrJVh6faa9btEsUaD2T8bmXdckMLh3f4mtTnjOG7gOrzk0IjS4P3fU+UtNPqzvksEPEZhWt8GZVoT9qM4XUHyh7ddY+hf51JYwVrTgcYlubeM7YLhEZ0gPDGAO694jYgj2R988SizcJD3IzZOQdPny\/TTc6SSXJWyyFbht3qHiUKkjcRHm+Qr4CaKRIMtmizJsS8PWFMmC8LL\/Up7+yoCc4vTTMSaqrkddENuxAT+1AEeHbVHENnqU4KGwCBxGJIIf4v3jUH9mFl3X1OLDWXZ2lJ4JWp8EVX4le\/SydbIZ8rHfs9A9pGKDHFnbnXglyGpLwpI5Bzn\/UbCQnforZ0gN9BczEd\/3DXNKM8dHUZzMs9sJDnrDpVow2KqXCYWlekSigD\/8PPZoPg+YHU6CY+4NTvO5e\/iwP6v1BTtzuKVPKkypSkTTwhP5Ig1Scda42r1Guk7BMKEEy3k\/1GqE1JwxaaA08baekZu4eUXVj\/34M4Ai36ItMWGtDN7aV46Hid+QwciGPses5afzxSyBZV6rtkexOlaLWUyNJx01AP9Uj4QSYhJsDMG6hhbQj1xdL0gRegA7y65wRN9YX9nXSz+HdnOaZB3iS3SrVmX\/LX5qmxw\/J8w7NlrT2NF8KGCWdjzN3UCUFUmCZfmozTwAfYGyBh8A4dnkUdoEDs8ymgddeJWOu1Edt5lqglINrNlJf+Eu3cMtQkTNpUybJLOIcdZUYTDX44Lnij6CMsThFJimL4vJxRubpkjfdow91dy5W24gc0CEhUeNK+khC8dnxAY8Q25ngMrIo3Skf3vVHD+vat6R7rHYoowHkBDkfPKvhG\/Gbl3RCIH0xM4yuBM2Yk7bNp5Wq2p8gkwrEDClRUZey1c3uPojrYMaEryv8VtbqPlKsb8Wawwg72NF4k3NWSbq\/yKQUdvj8RC9XfMxxq+BSblmg+xwM1\/wTYEfOrM\/QpXLfw84RQ4XW+o0dH78+VyPDk5HfeDlfTbrIrEsm6YjEuf6IMr9\/zpi0v058MR8UM3FBQOnyOHBCJGDGAhI4G9CF+2LBVtw23ATVl5tEBaPtNOi+O6gpAvvTJYw0pSPE7iZFRGN7knZRrDDh\/to9WItS6LkGn0tIcGbdxiSYqZjU1bs4P\/I14xssk9aeojhKP08SAstiX34najZqJIQqj1\/rUe594wQGT+hRe0yeqFJIWQ8tSMfwRU3h8PXAdJZQmMYr3WLejzq1nuh9vFBWEzpmPxURWvsrHfcftrm8iIP9WgmPGdMNPt8qKWuGv+oYp864bfJQxP94ik8j2AqT+UexskC7z1uFS+mfsbil+UcSzSO7CIIQd0vnK4258MsOTCvcLBzjxauedpTcQ\/Irb7B9uwScXxmYZKra8Vm1dndigcBdhEO6RXMO9Htskq7SgWYQu6iFR70rAGXtwMyHln2sXzRXk516IS0HmA82ktDnb1v3TztSzQxAek4CJwjYXiWA8jRQhrD7Go7QXWjZf2ktjvpTpWKlrDrGAgE0sQOURWlUYknAz4kTNTWdknK\/57fkjm1wBGNrFwOfP8h5\/Z86Mem7AmseXpKBd1amHfm\/rE9o\/GkCh5jlAv5iDJ0mGao+8JHoVShs1K3CBTJuU6GYmrUEiOdp15yqVbRE8HCp\/zPqKk2vWT1I0rrGEu220iwfEFoXiLe0anYmuPZ9OD\/oGqqc9OgMSU8AXXXtVqVOuXCvYmrGXbcOT2HwJOhDBuHTDPkVLjnN2vc8JTAPjujj0WlYSuXOYoMftvB+TUy2Ntkm35cQw54bXpw+KWKAiymKPdeP8Mz5zEWw4dxlVLQ1wKePI3q8ihFmmOzZwDWUd\/EJ4JSmo16OTGtF8uv18vk1QBNKsGr0FDWpVviOwN\/et0Rr9qQiEAoN1gRv161S2DLUfxdrMmcpxAS1Dh1K0Cag4SVJbYooiplYmBPsClBIJKWqYw9agxuiw3uZlNXveoprG9WSgjXEgvc4mFmpy3VZRTxkIuGteJhrfuLkr6DEFkDXJTfqRw45SUA+opHg+915UVsIcdaOu5IbQXDx91Grl2jGS8TMTz9\/Ua2DfGEEnCLDSULYe5Dpq5pMsJYq9lMVs\/CEpb8lNSa72F2usf+vBnprk23EXyIL3SUhOrreIc6pGeNr\/pNPvr92BpGy\/F\/8VWBxkZ4f+mmwbj9FOVifpEFgci4wR7XjOLhI1K2qIA00v6U+vBMYpWPZ1NZkEv9AxzTmVDCu457k=","iv":"36e2285813d3a8695a756af914197090","s":"d4a449bd949fcb78"}
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