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Multichannel

Anya Hindmarch marries runway, digital via Anyagrams campaign

February 22, 2013

 

By Tricia Carr

British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.

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  1. Women now represent 13pc of global billionaire class: Altrata
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  3. The future of successful luxury brand collaborations
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Luxury Unfiltered: The real reason luxury brands fail
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