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Research

Anxious, lost consumers hungry to connect: Forrester predictions for 2020

October 28, 2019

James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption" James L. McQuivey is vice president and principal analyst at Forrester Research, and author of "Digital Disruption"

 

Consumers are still unfulfilled as chief marketing officers race to invent content and experiences that are novel, delightful, hyper-personalized, memorably viral and delivered at the right time to ever-shrinking screens.

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