Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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