Marketing
December 22, 2017
Under new anti ad-tracking rules from Apple, publishers such as GQ-owner Condé Nast will have to rethink their advertising models. Image credit: GQ
By Danny Parisi
Advertising tracking and retargeting are powerful tools for luxury marketers, but recent changes to Apple and Google’s ad restrictions are presenting new challenges to brands looking to follow through on their advertising data.
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