Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"095ce7e10cee1c0bc753b38c173b8861","s":"3ba3b1089b6d7427"}