
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"ceeae71aaf8545c05fb9d91d4c04a46d","s":"e4f32d684e8e2113"}