Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
The photo-sharing application announced this week that the hotly anticipated pinch-and-zoom feature has made its way onto the iOS platform. A slew of brands, including GE, Ruby Tuesday, Kohl’s, Noosa Yoghurt and Lime-A-Rita, have already implemented the new feature into several social media posts, enabling Instagram users to receive close-up glimpses of products and locate hidden surprises, suggesting that this technology could become well-suited to showcasing sneak peeks of new items.
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","iv":"35fe89559a3df57b3f56fd09517843b3","s":"b4bf90f7c9e028a2"}