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Mobile

Americana Manhasset drives more than 1.7M impressions via location-based ads

February 15, 2012

 

Luxury shopping center Americana Manhasset recently used a rich mobile advertising campaign to bolster in-store traffic and sales with 1.75 million impressions.

Americana Manhasset’s mobile ad campaign included video, store locator and mobile Web efforts, among others. The shopping center worked with digital agency Morpheus Media and mobile ad platform Mobsmith on this initiative.

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