Marketing
August 25, 2021
Brands continue to utilize famous faces and target younger audiences. Image credit: Gucci
By Katie Tamola
While there are myriad ways for a brand to make itself and its offerings known and visible on social media, some tactics are proving to earn more engagement than others.
{"ct":"4tGRsjpl1tODbMegzHuFKYY8dFN7BE3xHc1gC4GryJH9I0x4U30TaII+X8Fu638EP8jgVoPDD0i\/BVyTYfLlXWB+hqehteYfZ49D8QCIQ6lLEC+f7mWh45AbWdZcpmZ1fuCtILzTZLtsSJ5zuxArMudHYna+YPgENTNPlFwKxNWDu70G4vVCUJUfislpmU0bKM\/R6PL\/5acRAi+P1gOQIziTpgA6yU\/7mF\/TYYS2YBN712tDsgK2amjB19HkcHP5okhyp776EtFTk6xCBqLqxw3cS0xRwqywYr3tjbKRKfJD+V9MK2D5zeESy863I8dZG5NPfoLX3vJ1Fi03lUj4RKnRXScy9JnwDoTKZCBPwxElOBDLyDtMIqXZyqdxegUU0e85XGDHvlGZ1dW6ZOPLuRdT14+Pwvbp1xPoX6mJrOVpX4OLr0MQ\/qSam76IRqeWAXY88Qm4yyk3594d7IFdasTji746BLxsZKt0If7gS8xn\/KFPGLa4NU7522zx1oE2tIaWC0es8KXcZMOpxw6kVlCL4kOeN46XHv88MU99RDoUSrNlEmajaq+Lh0mOMnVKMypEjHrTs0C00WUVaFnpabcpA6ViohsTLRZaHD18uNUBNarry6UqU4LmIs4oNI\/NZ+gfUOGus1W8mVQNcAfQl36qfxOQ7thE0JK2rjzzHi2+jvs7MaYyb8GKw3ttFoQxHEEpd8+XZS2LgpeDQZ29IQSJUmFgmEZNn9FRFdePDqH2+bzIRI73BXWid7Yf9nP9ainh5rrdQaC5T8pikqOaaZlRvyFs+p62QjKIlFrWcD4gvGm+g6+7qYcsXeteM1BOef\/upcik6uu5tkXSlCOz3f6Ce6G1Per\/hN3vt9IDsh1CUg2Y56F0DkEupABIdGTHeSLfEU2DFl\/E4hMdjCWYRyqnccae2dM8deLe\/pDMZB208a4eqcQ+6uXD0BxaQwwEh2uZ3AzABnVSJQ31HkIs1ZT6XR06fCWF4EPlNjch6Umz9t+pex1d7c5XyuNKtTpEGhC1rCwfwwtl\/lBovo9JZSYSroPuMByZ2yDcFyNsruS72kiy2DLhCNY7h6uYRlSKSvCoU10OfOcKJiInnTlvZST35ix2LD4eAXhMQQFQBY1dyWYwQXaRlgHYDEkEI5kdyjUgw+BG8+k2sFaBylYt8nrDpoGwQK4Wh4wUlCSv4mli5QyXaw+Vru+NxU1lYwUMlxWEGsSv4nIf\/rGXO6gz4E31M4NSZzruIli4XM6P668i7\/B6YoNLtCpPq0ZpN2Q3s5Y8sIomhba\/ZXMDfA3PEC+anp9wPglBrjaAcryhd4WxgEHZdBmrl8r+kEtbGU4aeTMDaKuljuH39UFpwYemohNmIcLC7b9FteLgCzvnhLrFr+FVM+tUzjICfDBrV1096g6GlZkmCcAw\/\/2J7gGaxM\/uKe+hhD+1lPxTvI4nNe8qNH+NGDnUErtIX1VNBXHxqJIaRIZq+RLIptucZp5nKcfP\/0nQsVSq1qjg9T1OV2kUE3F0M1cXgeFa0jqk4EUvVd9GDAVkbIwPGCDACEAYvGfSd\/gwI1kqaU5TTEDIU2w1f\/HbEAV1mQENb1PB1F3QvU0Pu8qZ9Vr3++KfYwmCtPjbJ+EUCtTFftBCjb46Sp8GtyjNonCAf27e3vCKZgMmzvYLUp8spreeLmiI86wMdhzajKoLAA7fgTChog5nCrQE0OaDaqizdGOMFYaxp0cb2w2X7zNs3S44MhoOPoXseqLWv5M4qSKOFl4GT4tBH+IrQdvXH3RKAz00jEzlRIy7+GeF0jt0AJGEyQF6gtZiq06ZLmcN3GGzANEzgFUKpZ5v9TE0aUUh7H6VUGAbi76nxqbJ7mvfRQ4ZoL8yuDyfdYTrw+ghzGeAj0NHRGOqrDdXU5Nhw63JpvJ4g4fR9I7gJ3UzVOejoFXcQ7Gfa\/AY9JqE0mf13hRPAB6aR+wcrRT1m4g\/6ZsQkV4\/bxg+FlWAxzPnooTsfdQDjyXvA3C2ViMKaKhjI8MRUMQ2sSulngJ\/D0pRm29bOK4nob9tfUu2nyIe3l6dcSsvo1Vr4DjIxp1\/xElsMTAyiHjsaou0b6\/h1IsiwUMC5sST81ZaJ800OgCHqpH0+KBDrssEVDzqscRdUOthuNQpG8wgjl3lTG0LemLEC0wHzNE72JAYexXuZp5ed1BlydOydb4mzf4sowzmkgTjo\/GDQ89M3IK02JSMdrc3aIRys4YSvM8ncCmQba1HcWj1m+yw1JumPSBqpl7+1FsGgPzWlHaym6FiyLm+QqG7Hv8xJ1OrrerEdo7n7egsjS1PVQDiSaUa0wYTN7aNSIe\/fi\/V8DnDn0oxIXxquptnztdTsm55+xbKpCYigUtaOe0oZ6afHbYOEaaexJqJqVXAQOXGCQyOCijzTrYkfaiEYJ1ZyhUzycUb7KML7z5GbkcaDXu1KYTgcQZUGmOL9IbTkFfofpwvnJ1D1YU1lIFobmY\/7HryJUFCOKgNNch6kDHxsQ87CFfC4ecT9eMnOYeibuprt64oYKr1DalqNggjsTElpuqasBUU8S9qjc75776UaDKlPF+4WRug1MH7\/A\/yTM1rS0FwtIkJq9EvQEkGmhiECqZeGuZLFwTiplJ2cI0Yz\/T0Hj5hS5rdHYY4UNDU8B6JgpYws53q0fTcg9zIMsz4UrZQSAKySFOl00DZfBwV735ayKJLNNxprYeithE8NCgAwza5LXcYxYGjDPO7MZtijdPABnPVh\/IBov1ICEOgjj9hFM9bEv0LhxMjd\/5+MnsGQc2ogOQR3sF\/zlGpovdOmFIKcXbc\/ZtOdJJ\/+rdQKtpY8FizZ7IznRjlrfz3GgtaYN3+\/Ct+5NWcNpPNLd+VRSHSBRtBh0GfbAg1KAaNpVBBFa0RfHOIXxibrj9z4IxYQiEzVYAWrBDci13KIIp5LYHxy2A5OsDk4KXPNQaPo46fZgXcwGr8kA0N+YOwMP4LTNjV6rgILKN5\/ohvp0bBBHqpf+DAkCfDM16VKUBFVVWMsPVQ7yAg8CQr6RsIegHKFahFI9e15i1JL72yu6qqeZHicRIguyR\/nmRqE76ohuYK\/nG9jsCS8Hl24Sl0PxSnORVji1+\/1w5gi5yUVzLJd1yt9mSLe+SndRflNchRNU1mmsCXgVWKPcz2hte4I2GJ3sBnemWBo\/Ch5XP80U3E3\/4+\/4AqSSYYJiHowuSFBqglwYOH+z0pk+i3v84ONqOk9fF7kto0f2COvEkbyPPwcGBcp1YeJQruYH0eSDsFDGgDC6ixPUV5pjgzowAlqkOih496Yas36bCjdebRiSM54Tv7wctUA0VqtztYoM9ntWaHJWnsBBwJsiXqpWDmGZ7K3QXYMK9A+wLrB\/CynvJeogP0Oq4mrUz7FP3+7NLcyn6\/eb6UVMg+NZnuHPeQIDhVK2NnvAj9GIV8Puu\/UiSdq8xIB4Anu1hiQQIbKVB0hcx7BT52Xjsx7mVlNdJi7UPBnE9J+\/8mqsmPgE1jfBqssoIVsyy3wrYxN9mEdW4vH741EPB4bHnfjPjJyV9Mzd21tUEOmy58Ye\/TrgfyMQE2y3mGHJteVkNv1IzJ05uXci7P49ALTFhkz+CeDL5m\/zKS1w9Ya+T90uosT\/aScbSdzvJhD3k7qpl0Za+oolU0+r71fT4RtJtXobOwZzBjScNl9yZ8r1iHPtsjKP\/jG2GqbmEZM7AxihFXQUaxVqij0yoHSwmKfZp2j9oZNNvnkH1PEpaneizFUGh4epaJoC4LubgSUPEC21kv5QkqnpK40Ho8+1HpJbJ+JN6wAUjEBHYoYGbwb5dbhXHuu\/zKT61JOdfoPCtdMK0Jkrc+js9afWrzLL07EbRNGrFYdAsa0luoHzz6\/bDaS7Z3P\/I4622IMHYplPKXZ+enQP93gNvjbhHuWPK6BI1zWV7+EESB1pTx35wJyHxWzKX5I95xdurb7eausJvV2kR1\/4\/CT7RRGLbYBJCUt+3u8zv5hQSV\/HHRtANxLzHts+6NBB1DSf2t7qMnh7nWu5ZZsMybojbKS241tbcEu4fSHNG5dMubgLlAjbCr7qeDAFTWUoD\/YfaxCjDKdlInbqk4IO1iPrCHKH23APun\/o+AQG+oIXkw+1cpbEnHMDTGSiEgC4hcYccV0Aibkj77AmI7RWgynEI7pUYYfX7shJZnEL8Mvnt6D64JMtc6iTKu5GT7owsphZ76CwIbvmzJVM03uuRjCBY+2ctk0AdGJn896j6c477BV3gsIMbni3KT4I8AAIgeZwo+3l0PlLfoFrzgsA2irJ3jcQzLkf8BoOUiL9kaJY7g0G6kycP1TjVd0EgTLizJcwGmN5jZrV4TTJbvvEsLSkgoEsX7I7Skav1LHJnJYZvGYKQB\/D0MhP23p46RTBZJuRyazJtIcS755mV20W0tI7SQpvUcUsBe7bMnr\/Tew3gaGzXZoHJclBSVMjH4BXtpxtlVXrxGSDSB\/OiJyW3jDzMiV1lvq+Eik4p3PCMhgUf5wkewQx+hKJA5SFLCgVbRNZy5IjSKg28Yzf\/0FHBTHaBS1Z7qnpz\/jzUoYY5uIH\/6VsHOrCKCPEJBWo9YJ\/97ytBNuwYN9BrtYleoUPzPK3Q5KLNblSm4xs8UQKnvyU5KSkuTLrj6YsO\/NxXctAk3pou1tskYCW4A3U0Q3HaVfDGTQ\/J54FdEb5XpKRwfpaGN1FjamkDZU3WZUEKxsBY1AXxZJmLEKGlgzfPGl58OF0Joji\/5zFEj08i87C9XVbLA9E+0xeR4fP+oJed2lTb1CM7w2qJ8UT+Z26hgst8UFfKjEjxqJzWcY7u7JtSit6rX3UfItemniOMIQM405oHh3n0Uiko+wsixqoqfaWzJg0Hg4PlwGItqha9LjB2gsU+s3YAIVlbAJppc9z1dxJvYcFiqCixjn4cVqmUKu5AMjeRuWtKeW0IV8rA1e1+SOGiELYMdr031cNxGBWvE8uZbI8IB6yLZnWIiwLYBrn8\/fwp+sg5z\/rZJSSTzYrdNLtucIlxCMOqJ0LZXWirdBRuHAAVX4HbmOpQYiVEJTP2PmpNZ0jsF7iYbW9GFmEgzKipGlSZdVYOIjg0uykVdxx97KjYzD7JR9EOljLQvCcThPWfv4D6yUHpfxEXQdn6mWDxd4nl6pzXL82Ys\/mJ3MA9JuBLpl3UqZC6mUiTaRTcYfnK6C36f1xhGtHjuR8IVsCChR6bjwnfQaTDVaSKyG8+zY2Z054lS9hRCvKjq4k8TbX74uKJ89vj+jFU+My8MJPoVeaR\/Rc6PpEjhi3IFmDJg3gbLUvpBfwa7jErvKVFtSaVk+I72qAQNW3wQVgPqVKxC6b6KgArmKUSBVF9v1pNf+12OWCNDd4+mRAa1OfB2oDJvOGgaaSCjCQmIm5UKqiiJmBTtZ6MsnQYmzxAHol+49qDRDP4gceF2otONIc44C4VkQ7I086B6+1UI2zc9mhgVaN2ksjIdgl3wN69RO3wq8d2T1HeEi6kfEWoxAWhWJQH5YXgutE9Yh1caFkthMizhEeoereKwjD1uSxNN5r7acQzlm84IP7LMKPt6YEcjQfYdPCm8fW0\/gy08oVJRCRCoCUvvmwWlACgc5wcAW7ms5Gc6qC1w7IoR2rFVGqDdFSzSeUVlvTHnbTzDBB8DUCSLSOdSOdi3syhkvjIwc77sq47j9Bv0lHOYgb3u0W8aPh15kpSgzPuzi5Bd2duDf+aBAaYjV1m075CAcl7LlaRnQoHjyPzbMT6asRweADzcLbqmS+djx4h3DzH7ucLkWg1Fu1IZ7zXFoFvmFBbI+72mtuFchLhJY\/cK\/rFi0XfpSvTFoPoZHqlXkKgpQ8q1uGVJpxfyhmvZsCrsPO0Jum8BryhUkU0SjM12xjvizXs+7WLHUP50wFxPCc9jw4JV8BadulCQ5wPQjZqQ0Mio8YrC2xK9xx2PTkln7W\/En9vRrHe\/88PY+dS629R0mgFpVgafYntzk9td7\/vRRo6NvN7n\/Yu0R1Gd2IbLw\/Co0EPzZjpaJ59c+Hj7IXzHhTWkfgbHD2suoJH9sp3J3p6jB3MCfTq9j0x8dApie2sgvGhPK4LI0ofMSVTfUOjWe1laXWFPdliaPkTlvIeOjtyEdoCzNqoOyodciU+izMIRAtL7WqVHJo49tOGhm+1oQsHtrDp9JCxxE2DvzOcFG8TB9ymXO\/6iqeGEpJzHpMm3Ge+7nPINlgV18IB8NWViNnyoxSu8dxmlNt12XbTVs4kWfs1XdwSB+0Yj\/NAs+LMKOooULNPfnCcAG5yA6TgSVW7E1N3F4XbtKD8NQhW4qEH2WspQ+iL\/Zc8ki5Szb75YcXMx66t5j8SSq48eCuZWikReo\/WLDghMW7CxjadBnVsN2uk93bFjfb2O9X9w681CAMkcjUQ+Fmq640mtOfT8jqD\/BuqTjTtes66cNpa3HkWifUu5Fnwva7M0xL9y1pktYg94x9imVBZeg8+tmwsI1LiZijwYcIIIRwaxjEDLJtKLZEtfHw10XgwWwl54Rc3ug0jJpeqRkYHcePNEh3hWwFk5mag\/ufO53waY4uBKDpn3YRIc3fOvyfq81J+jfMAwVsoTC\/a3DeL8SHgD\/Z9wGl+Q+O865sotDynmv2AmzFtA63Gw2TYvf+3dCsngn1l\/UGqWUMk+vV5C1kM8lRxaZRTtlYOK56a+JNOCqaK5+7KkvswZpaXwUpz\/VM1AObJmWNYJCAbmIKcher+wQQso+EC4I94l\/y806ywA6U6OZH+Qq1LC1\/1DMp8OLN+x9mFlBcaYVoKve3Ec0WJnYMGTrGZ248pruIy8T7o6EJESc6V2dMs6NrNFjUmVYKeVveSqRzA6kR5JOpmviVE0vFbMi96DVyuXnNWlLnmsPFDbYJ7PUGxcRKfsSQ4CpZn5+vbp8utKxrJ4XZLyEpQiR57hNjfEYgAbH59uLPn32qp4UDkdDo43L8mS7ZqHxrAJTPUQNPVsVXe1z2eO3hs7vVJP611A5Z2GYaae5PRLLC6Ag0bz2BXAKTqsajwMtMX0zrLzdYRYNUVarzXN+\/kLhGbmVvNE9RP2a6+zUKziv1JhUCJ9VSl9UwSMFhAOdqWml+Q6+5oCvYXL\/8j1wRi0qfRk2wiIEBQaDcx\/GNS3T6J2q157hfAIPcJ9kLMKE8b9uz5x05mWIS0OB3Ipvo1T9JK\/caBKj1Uk11psI3hC41AdbtqoqOZVHK1w76qiX05v5zM4hmDOdLLKuQqpPvExHqCSjpBLObjJz8uAdhj4d+yNKQfnzJ6Z1oGvxasC4c0y9ENFystTF1QSKQCwQ4SEmp89NCG2zOFZQn1yCHh7ogSfMrM52fgdY1MSrd69stoCrRfZzDddUKjZF7DC87E\/2aIj7GnOweePD6IKldzPdglqBfUtvupMo\/DBGIo6ppQo8mw2\/iIzZ3wjA5\/u2lYAFywz+FPmEDS5iFklvxqFRkROMDBBnY4imt\/xtu3HvZleBUbi38DSQYpwE0N5VDWrBe0cfDkafKGyrHMw0sF1NQeURM5mEnFWZTshZePuhdL+E7AvZ1BwcYFk74gJzWw4icyh3yLDvVv+\/JBICeHjTa4EbxlTG0Sud1VXXWzjyma6DiogpCmEl2s1lPNmDfmXMEMp1hJIZf0P46BblMRq3z94o5BZnUKkNlsYAuaCe4w+qiQ7P4aGqBrYf+vBzHQWitwLzLkc6VntOJVJS7O1QXqsmkIIvV\/ZnH\/5nqmxPGt7F\/J8qpRQJsUDxcY\/7HjgVBHjwKReMhsA+WHybNPXKebbMWyOvEQqAcNvG4gTjt4zzqUTpouJc+Per1QCadsj05509Y5yi5cGAq7SwO7JVukR\/a1J5LaqECoZR33+brjCfMcZ\/XCrBTm31JAwEqg0z34fWdaLPL\/1aCl9bjAgQ2RPtPa2wGy6jQ1G\/IX9jpab3BxlZrSdOCa51JLN1QoRnljNWfNYtqgUXCnwtAg5E2OMpPhEmSDL80M6CrLBWFmSkiVjKRPHkRWfm9VrvsqtKQ2X\/8tyNNU418v9x\/ZtBFV57LVrK6S9DOmhBiAmXfV1TppWlUW7b3OE4dV45jMb2O6GouMGnER9boNhV5UuZqmy4ro7KLUnOzkP\/rLnnO83KLEO+FijIKn4M\/QR+LIK29OH\/5gb4uRCYXcDNk0OTjwdUSWNuuVSodeAv7iVC+N9wFNPvt6rX7vLte4N8Z8aov9kITaCPcK75ADetyHE9k+FNRU90gbq9TRQg2NyW\/VsJgqOhtTfKhHEFFoQxDpZigbnPI7nyHDO3eVX2Hl6JQ0Jmy39QRMC7L\/CniOLikvo+uarZhsM5n5JgPPZnH+JFtTc7RAn463VrntanqZT9bZ1S+DFZaOF\/IG5hUmGCWFOJPfCCx\/fNuYV4nZsfSFPUHiI5yitR+r1BfgJER0HSqVk65oOCrT2kvXfMFYAc8YtfWRHo8a0EnLx3IVN\/WBujweNuDVzTzm4fPH1WWJLbHYKjFHZ7Zkf6j5XbW0agmfzD2TCjBi5xLpv7slL1tTUW\/ZW6QtljvNu0bRysf+o\/R6d5oYPUBUssfdHLAjtUI1Nw8ddRq\/rWYk7xXIFXjPcjzZ8+6nLU33MHSidoXCrHG78nupN2iSuCZdA7XVJX77pe5BzYDoD9xeAdmf1lkJ2kri7TIJDxb38ftmTE6hqbYB7bWu3mgEjeCFAB5qZ\/\/HYkjDEjntb9LEKePRlpQyeOPhjfM20vVah9rkMJIzmaqqagwnQkpYrAaDYM0EGqhZt1ou1En2mXav5lNanExk5cWkz5uFSV68FAOL2R4EtxnL\/fXUiRbSNWWd11s+4qViRU16Ue8mmwnPnz2pYQ6uFhFJLnc8U0DgyJ+G6JeBOL\/CFoYKog2cf5rOOaE8Hmi+4Tl74dl\/dDZ1jaMlHEa3Ci4kLbBhE1wQywv5\/ZkWDI96S+3r2Jy4ECw\/OfIL7ZEENOf++MVJImGZfRNXnw4zLnCmbMYlOP7U7dE4qLnaZybIShxeTCjS4h76iupumAQtBNSD\/hfJqZhBGDXl2KIMGeHKHawQG4zUpewJE5v7Bs89AsUVlqLCfv3RmEpS7ET84oLl9qw+UQkfe6MAjO8gE9cw7AyUOxqXEqNfmZpys\/cc62+Mhln1Mcqp1OyVo3L7uKIBz9dku8sO4t89xvDL2gbVsoSkRdKmkAmzZ2ed3wKyLd4LqnpE0SA2KPqNDHWCaLhkTeMeBVxIZYL8CTcacljAeCFrXs+WYd7\/Sm5\/7mbJ5gk4Ku4KnWM9kUF75383YzJYSKQTcYmaZ8DaparP1hAHtc3BHdIGPOzGdQWGea8TL5VwWJ4fXSrpSgDYuNbYAsuA5QAM8nIui8IVEefkAIdLhtCGbFq61USAxYwBXI\/41Ae9piCTLh+0hkK8prpNEXPsIKukoBsyWTZ+feFYohgiP8kYedPxeXtHCg1on\/5FaPGB6AdVlRwvlPEpZjTHgafXjMFGJU1uH1PB0ekBxTdJjSunfSka1+uGbtgs7bVrpWLPvxjA0oQZO813wNNm4XTiv2RJR4uC0UcPH1qb9PA5CyVAHQmOJxSo2G8ZF10QXROTqBbcYusTvhbtqyPde\/JUKejUxT9wUL\/Flw0A2W3iUii4x4Rl2IevRHWkDC8MsC7t1HlUjuggRh+RB52hl9vs9EHzNxCUHUswGZ5kZg2OtcA==","iv":"a3498ce50538a22156191c0e457a8a24","s":"6a4d7e32d39b2c7d"}
Share your thoughts. Click here