Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Watches and jewelry

Ambassador-led storytelling carries holiday campaign from Boucheron

November 21, 2024

PLACEHOLDER English model Alexa Chung and three other global brand ambassadors front the campaign, helping amplify the brand's international appeal. Image courtesy of Boucheron

 

French jeweler Boucheron is delivering season’s greetings through friends of the house.

To read the entire article, please subscribe or