Marketing
January 17, 2019
Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen
By Brielle Jaekel
NEW YORK – Digital may be thought of as a space for discount and mass retail, but the revolution opens up new online avenues for luxury brands to close the gaps in the consumer journey.
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","iv":"3ce23580a6242031e969ff96dc02ca2a","s":"cfa92324d479c271"}
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