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Dec. 25, 2024
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News briefs

Alphabet/Facebook ad duopoly, Kering and Armarium

March 4, 2020

This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC

 

By Luxury Daily News Service

Luxury Daily's live news: 

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time
Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.

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  1. Audi propels Santa into the future with electric sleigh
  2. Tiffany & Co. acquires historic Titanic timepiece at auction
  3. Rolex partners with Melbourne’s National Gallery of Victoria
  4. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  5. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  6. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Baccarat pulls incoming CEO from Printemps
  9. Boucheron debuts first Las Vegas boutique
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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