Multichannel
September 10, 2014
Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance
By Sarah Jones
NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.
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","iv":"68ecf745d038105a362c0498c53e4b15","s":"c42c73b34e93afc2"}
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