Multichannel
September 10, 2014
Dolce & Gabbana used influencer and blogger Shea Marie to promote its Light Blue fragrance
By Sarah Jones
NEW YORK – While print still has a firm place in the media mix for luxury marketers, online content and social media allow for new ways to tell a brand’s story, according to panelists at Luxury Retail Summit: Holiday Focus 2014 on Sept. 9.
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","iv":"ce741727501d23e71a15d424dd161b36","s":"044b01147a1e389d"}
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