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June 8, 2025
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Automotive

All-electric Mercedes-Benz pushes ‘Defining Class’ campaign into modern era

January 8, 2024

Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz Mr. Macfadyen stars alongside Mr. Federer in the latest campaign, each showcasing the versatility of electric mobility. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is opening the newest chapter of an ongoing global campaign.

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  1. Immersive tasting pop-up from Don Julio coming to NYC
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  3. BMW models top luxury auto shopper poll, Tesla slides
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  5. Luxury Unfiltered: The power of little luxuries
  6. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  7. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  8. Belgian designer Glenn Martens joins Maison Margiela as creative director
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  10. Rimowa revives archival design in throwback campaign
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