Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"acc02b0e3e86be5061eec87d6aff3981","s":"bfbc704df5dcc761"}
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