Advertising
December 3, 2012
By Tricia Carr
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand's reputation in the fashion industry.
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","iv":"9424b7bb6488ac5107d59e41fa92be75","s":"b1f91b836d150388"}
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