Advertising
December 3, 2012
By Tricia Carr
A luxury brand’s heritage will likely carry it through creative role changes within a company. However, the appointment of a widely-known designer such as that of Alexander Wang to creative director at Balenciaga can stir up a brand's reputation in the fashion industry.
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","iv":"0c2a5cbec2c6345d8d500167b36771f9","s":"c51cd547976be81c"}
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