Mobile
September 4, 2012
By Rachel Lamb
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
{"ct":"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","iv":"a25ec1b9e160a79988e52362e1a22704","s":"88b94dc1cb4d74a6"}
Share your thoughts. Click here