Mobile
September 4, 2012
By Rachel Lamb
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
{"ct":"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","iv":"503acc1239123a39b29c4734c0d3f9cf","s":"a2c2d66ee0e9cec1"}
Share your thoughts. Click here