Mobile
September 4, 2012
By Rachel Lamb
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
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","iv":"87e60f65d8128d1102c0828a9cccfa1f","s":"ad40c1b7d3e183e0"}
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