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Dec. 24, 2024
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Marketing

AI will supplement, not supplant, human marketers: IBM exec

April 10, 2017

IBM Watson's marketing cloud

 

By Danny Parisi

NEW YORK – With reams of information pouring into a brand’s servers thank to new data-collecting technologies, cognitive marketing systems can help marketers sift through the noise and find the vital information buried within.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
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