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Marketing

Gen Z, lower-tier cities driving luxury growth in China

May 14, 2021

Liu Yifei stars in Louis Vuitton Capucines spring 2021 campaign. Image credit: Louis Vuitton

 

By Sarah Ramirez

As China becomes the most critical market for the luxury industry, its affluent and high-net-worth consumers remain optimistic and continue to increase spending on high-end goods.

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  1. Bentley powers up next-gen Flying Spur
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  3. Wheels Up introduces Sustainable Aviation Fuel program
  4. Vacheron Constantin, The Met select finalists of craft-focused residency
  5. Luxury Unfiltered: The power of little luxuries
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Saint Laurent Paris rebranding effort to settle over time
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  9. IHG’s Vignette Collection adds Jeddah hotel to portfolio
  10. Rimowa revives archival design in throwback campaign
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