Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"34a067848a85ad32ca382a4cb81cc9ef","s":"778ab297183cc80e"}
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