Travel and hospitality
August 2, 2022
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Image credit: Shutterstock
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","iv":"c3786d527007d3e197231038fd30453f","s":"9a4d5d7cf27a3e52"}
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