Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
{"ct":"CcUyJWQc2z7gynKy2v6cLg2MKUoZ\/0p15ZJFlrICAiqh7Z3jgjkAePAX\/clXC95SRAwbMsXe0NpGiHaZj8THeV68Sie\/ckuMSmngHLJa9BSpMpsT8MfHWG4NJzOwjrtPEJqhlrQSypheNj1i3pJgNuKHB2OJ4NiRbXI+0aULSuOHDNUuTI\/l5bfkcrI\/MCNlR74doY9XluI4DPLR\/MSVvXWCriPPIkYDOZ3UXEucRJfNh+EeK6nRh\/RJu3rW5j3F5pDbSrQN5En3XJZu8lX6UFM\/cyLd\/NLstG8C2T1KtBGN34wcdHiwm22zlo5\/fzY5f1IBIbj\/tljNEfJI2kecEjCYH9T7QEso5KJqTAd5WifQS1FX33THVEm0ba9en5cmTFuK0ZITR\/rcqBi7FyDOExHrGWWemaxEzdlCXFVf+NoSwMz33iqD+nr3nvbVSgla6nnoVrrSMjA\/YKvjOiSC0WlB6LF3EvQltjeoQ18gy4Ce4hreo7Frzd8lazT676TWvVEIX0x6SXZ60xaGeutw500CzncD2aJ9qnJW7fMcoVP3pxRCK79cl7T3MbFLHch483sV\/KdOe4LwOKj8iztw+gvhos2YPKkUIvA9wfzNFB6zoMrlMujy6H57I+aEK0vqqBqZyxgTizKd2blA+Kn7vNpbnAT3JdqNt8sqk1z4r+5\/Y6\/8V4KrHLqQGrAk0+S5d4t9mS58UtkG9rHTjXXpcr8SgPLj08aDNL1bFXwkrWFOu1\/HJYbcXJBdzVadZmxaZJPX8f1tRKywPPXQDajSc6GwVjVFVr1McC95c9lHIL23Fv+iBwURNqew9rWb0QsK64oz2MCxMIEHkftVAi0SrGIKwLQlpxZbWePOPx40fFzCyWrs5Npsgbh4ep4Smn7\/ZeixJiLwoEkzkOUR306n+2NsUWAK\/i+OMLKEdfdjuShETV2TCz9R\/jPiU5KUroS\/NAuWuvwdf1hHPj65Ah+ctW+sFided96j4Vwza1EwiGs8saYqDWIlUv59JEppGS2I4blUR4Mo5lGtvzo1qrgElfcx88MlaZsHeherZ9n006zXrsoU8foxKdYoJcQ79QhY0EB+pda7baBjVV4u0Yut8eXVQvXVHyX6FOsG1kQuE0pOpzBqWzfXYDguAhourfSipF+XPbG1Uouvj7hh2Dw8v84TO4siBFDaezGGuF2FjkMJXaEvjegajhVfDyb+aCC7dDjuSqyEC8VbIILypbR\/qzlWtSXuoaKFyBnNoDNBDnbCjqinMaWmpZDjy+0EIq2TD8Kqga24jJhbVhqjOnPtB\/khbkAPjXUaQTS3VsZ0HcVGIaQ4gM1M7J\/KMiU\/3q1sdcy00KIFqjTPYR0Hs0ADpvnNj\/ZrT3tZW402\/92sMYejTq+Y0ZvtXuHZ0B2JPfOINlRq7aqwIlUM\/Sb333uE6LVCCtylvOfPvVwoALiCk6zYj0f2WKa5wr6T11xHlV+eGtEMlm0SUJppke0aHeHWVgwxdXPrQPRV5\/lrmsGnGDJ2quXJ3NFexgFoYRb2Lhk+kqLFe7cBZIvz+wLlFTeGf8VkfOA3oMNnEJdNHrwyxNEchubrA\/dIWVGwcb8UtEJRCG0EFkMh9j\/KD2w1mu889MklJt4svr4L7UMWtY+eRpJAL\/nzd1K0F\/ZYoRwC503i4wrvn2GwsDI+7Um3qhxp1EgwjpqECXRhCtsmEo4WsUXHzWYvibQfqbBuOuGWdUaVUhL2ZPPWq1NmKuiyQ+dKQKfGuVJXsHAUS0TF0b43P22aFovtPQWkPnPTvJ2q+4YPOHBERvCNR5uXt4\/PVeWm357Hr25GpRepmAlvMvr2kpQJIaZWqk+33Hd0JnKo3SyoWr0CD7E\/kDF1qxdez1yCMd57M5XFmgwQ73zszdUORZ\/NyrWNCpOYMnAxYvw+9pPgshl2nviB6EUeid85RM5qMYqxh8WJ48UWSlbpZEBFb2pCPmrvH0l2cePpa9SmUATvdp+NcLfj4G07EMCQhgtOZVWIvz76w9UtNafjWTPFfBbU1a2mxalWjKzUIlHo1viTaWewc64XmZKxPfPGlpWtfjNMlteXKWrnqIotgCFS5X4H0Ow1\/QWVxCE\/FStKO3IOdNxhgcEN3ZPi2XymZLyjWxis3CB3eWcvWwJuXjGnrQb6eIAxekmTxuwXx611QKpzghzkftg5kMvAgPLRqIkP2+UfhXsXZQycdbbrx0qVNS96vi47LMB4LSI6EeLkjuCwuriXUJZvTNIQdVgZLyzEVTiek5K8uS1SvukVTzTugDRZiMRiUFf0\/znY9c9MxWIRIIIoxko7BJRzteq0Yig+IqW0TAyCvYHTQ77HuTUX02rqWazs8\/lhmH6pf6YRe5xNsFnI\/1Jj2ont1QnLl3EZcX2idJXpDx+uZyXa96YSh0987AW\/zK4WQ1lW458A8IkumSy4qcYOg26lnNJQCJNVHtj1IMf5xUAauuZ0Vu3Ucej2Rbe\/XhXSeQHRsS\/En\/pek5detYVHharJYtj3JXG3mXRhaQ8wF52yYKgajzPA3TpxI4BmeCnvKfK5QzMntj3gCkBlffHfu6RZsfJIkLFPLly2dQtXMQeStXQcYF8MQnmdYxqigQ5LRyulK7Z9fHx9JklTUctOjShcC2mW4uxkTJRUwxIARwNxxPG9ITIo9fHKAbp9FYtQpLa46dl8VyUD3cQbYoCYl27Bk6EMMI3vLubMdatvVvQMv03M114gl8OZrVXSR4erqS2H1lpyXVx\/ZQQSDbS26vXgINNPTs20hgz5X1ZBNP+DTGlrGDgn\/CEQR5TjZiUL0chglUYEdOvDdK+xatUzIE\/jE5Ns3Bo0bg6yPtL3iGsnU3RgxzL++n6RoQLS5pNQ\/IK9VpEKFZARqp1Kj4BLILSDoXTR4JzsmUa0jFmg1Q00d9qrGK1KO3Nmf2J1t2gXPcw8Wd\/YHN6PKTFTqu6Ifixhr+RKPQ57l6VTh20q0+\/Ds3T1UaXLU4hbYto\/d3CQBTXGSJnWpJ1RyPpgkcROd0o08fN8i5iLWZc\/AdoX4thVDXSyjR5BrzsZJfnkTQytp4EjO40uRjc8HvbN8f4ACq2RxOBqH7IHeJQhbqyrh3l7fc5q6Pb+uGFkMBYm4Ek5v+F5TjcixFCX9B+vrrLZ2IUl02mneo0r7+A9Sdb50SajA10I5OG3Ro4XoNqz2OOuKeMFeJJVE1emcIpigkkirQRPozanjYlUgVmc5E+DBDMQR10LSoHHOuh\/wQyMNt571QObbSUoXkSqecDuF\/srurFgpmCbcNHqdF71tE8soIle7elAgaGzUaDUw0iMGZoTpLDrp0qP6k8CRqGlaQ5Jabza0OzLEhEjRA06pj2023lJs7JubWiBByElPo7vqyXW4zQAx+rEG8eqJQpwcxDqi8zeZih4ONYDzR3e5iExqIKQpRZkM7XG19TvcFE4hv3eFJopJpQNldAgcwpCIXFhkDf3bX26lrWCU+OezIEuE2dNfnmmOspKXjRqun7FL6RNPWboed3uBb6q850pNzp6p0ElqaP8wWasP+HkPBB5NLFWBN3LA+d7RscJxoo85qTTx7me9gCAP6X1cI7Lve4gBkMg6J+I0z+NqmZJIO8iTa2GFlIxGE8EwKp2T7G3EyiWK\/ivqFXTXuah0SPpdHujkoFuqppGv95D61UaSz5VyrctLXgLnOm7N4wtHbQvQhIrr25dQ6zkxUMqW0RtTvkrhP0v3\/J+EKir5P9KiGZZv3T41FyLeThmJW7Ecr3YhRIBfbX6G1ypTKcz+CpXTsQsuPdk46KaRXpgsXDyTavdx9lud1S0xvuwVv4NvD8sDrpZB1DZr8siJ38qRY\/hTGJXjW3jwghBEP0kLznzwJYap3uCV3OHBvENxgMXvMIR61I0GwonFV68+f5k60phN9rkbCDggQGNqAUri4eoGxvjBcG\/UBJcHj5pREfiBIE8\/rPOw47h48iytJoALpSc2XAL0j6kzc5lEBUpSjD00Y6UPmiU\/KsYIf9T6560HewnM9HFxxxFGrDUaN1squuJYqyfmJEQO67FRGxlvm6Ni670M1+qdmsOeJci7hHJVG3U\/YrsW7+hgYa3nNgzRtESGjPpvSULvwLDQY2G433WTRNkaIRt4k8e2r9O9dY04g56mZCKJU7XomTFX2lV5TyTgpQbxJIhatQPA64i2SvnPu1dGUQ4q91rIck5Ewf+inbxLkGc5qC1q+Zhsowx4nDeFiDLXD8qURBKVO9w8fR+M1D\/ebyGpd814gLoQ2m51RXtm3G0OLo+Tld+qCiiB\/vN\/7MUsWCYMOApRoIfdbOMmh2kSUbjZgCBKRnP8jFCjLAUnSJGaApiF6KFKWgoiBy6zDmUJThxPFBtSF0O0xByQb0tTt6ad1tLlNitBXB5c190L8u1FZPhj2WuROCTxhD0tzdiqO\/GxFRLUO5q7OvhQwitok2HzM1cjBdZa9114dKwzRbjb6pAZb\/H9rBDELjsIOjPu7gdKb0Z4AFbErB2BY52Tpz4x3lEhEDFkp3f7801dgaDbu4tMxRBaXrlPd46vK+8ZraRJ1Ol08o4N3BRLGdCQvxoNNG9w2oAz8s9RBUBT3TPEHBLeIf4qD\/IzWZx7DZwiHOeCSp\/VNAzo58cF3jXSX6khHhAxY3TgRt+HMxztc9aDdUTB52FQ+d8MEyDFsH7or3OZLQpfW9YVvTVNCnxoomsFYfHM7mbHZs89v5bncKni2nSrWM9g\/OJiK61PGEB0C3drbhMGFFgcE\/cHmiZqXWlHfUsn9cEGeueD+350m787fyXps2euvBiB40jFCvN3NuSpckzeVHVWWweEI27DN82Mo4W+vUNOepyAlTFqxumFQIHV0Y3T4ra9zFN3CU456PVGbetKn3kJXVP+6PSG15FWJOKJ0zbIdXZXAbrKozY322KLy00al\/Jq431p06YE6YUfOX9agXjlYc\/yQBnjW6flbxG83RnDeU0hMDHZAhwcfhOusR0LoClcY8zv\/\/l6jrMvADaAZn0stQMGUyFMDZNsKqunZP8h2wQJJvm32TxqFVmvL03efKRtPSrylKMtPPHjZ4CBVS0NKfio3f5\/eIcG187Y51wBU91a6AYsqZ8BqgJtvm56D0zcAz8r2vbGldGNixcPsr\/VETPJAOAnM97zQkdLDKqnSPqMCSMHV7rck7Ah\/d2VajV8XvioTrVh8Tw+a7RDgHc7xThTHTwK2n3UhpiyUXpqvjK9pfGvpIt\/bgIBw3NSpcTo\/ZTTLASh7+ppm6TmpQlWAwqIWHl8M07zaNJ1Amo3FeR4xJquh5nSyCT26y8Vd4vZJvAQKrSIFFH05G9a9Iry6E\/n29BBE00ikgaGVus0SLcxHt7E2dqpggczb2b0wNj3C+pZs\/X8C8JNwi\/JufUkpMSrNvnNVpRjkJq82PSzb3oenONUFXX7Ia4eNEalYlEdvHHW2vcVryaT6cvH1Q7mjiqfelbIywxSIWZVfimcUGK8QXjZ8\/TFuucGJZXoLJDHKKckgbBTZJcqpBTSS\/LhozBwQNA2lOFv2Bt6aP\/uxDE5EwYikJQejvIZjE88dKTo1qXl9L8KtY5JW785Fac21GwchEgVgOx\/MKr0z+cuRwZMEENrB\/0+yiqoosDWNgyQy+4Tm5BPWzk2riYpVGkhGPCa33IWBfwkFL+PT57tEgLdg+SMeu2m35jYOXitqiuhJCMF7fcHcDczBEIuBF+wq5DMobgcszXLN6FPyLSUaw8hUU\/UGTET+59xLe+xCpB\/cX2d5myKfq4harhMZcV\/qtm69n4+dPiQO2OSkveMVFPo5OllSNhccddZVQKqFmfDHWOKR8P2g5b16HHf\/Kbq32aYVAgWmGBK35Tc1luatXxmknFlxkmTDh5hrVeR7RvvlPbwVZapdkKodIeKN6Lig84O0SX2LJRzDeEtZAM8Fpthb9qSix87SGuY9CaDTgNn9DrbxBsxixVA37vseajpYgwLIiPYCYPdEsfuClPHo0p369X0usVVKGtaOBBjwCVS8qYUtSfpP8YpQLTsysb6xz9277ZOjN+dOFl6Swwn8VygdWXEwLYwnrHo6RtNWDLjDGo7xjNJr4FkUV6vcumo0RTW7wO7sqy\/BJnDXeWYoXM3ygc61x4dIMo+0Zc\/53zeJiL6SOKd6jlXFUXC+h4q1z\/I7Eu+7rwB3HJb89E1LUQb0J9gs49gzFiJ47WjfNuzkmcB\/etfPliwMnlMiHz06xo42Mqes4ortyZgnhoiY8\/95hhlTP9xYERjbcSZUfeK9q5pFuJOAvy97\/4BSApV8hzwRac50BRkCtPT2Lfidti1EakonoU3O00yZANkCsAbWsJZMw4GaXqtrAFy+nK68Suzvzk5SUGaKtk7kzpAYcVTCEKTkvd8PiloK\/QhX5ez+OGG8nskK56KZE7cr7SnQ\/f\/6Hmh11cz2wsmNQnmF7P8oManpqyPePTdfGT3V9gUF3Ik4NjmwawT2h4UUBpmAdocN50\/MZK1bZpZTFSGk11ZMwyADa3PrVCd\/vrt5hACa1sAMPKshZmWAOdWDyOLlvpo6eu3aXgsL8aDi3ooWhxGmNrezoOn2VuYRre84dF2wkwt+JtzFRuXH5kSTQC7DNufbW0nhie7+uVTOGzagQ23n0RtWeMOK8ZmGGwzlHLJKkFfjzmO4N9VH7ROmaqLnJbh\/PcOdVUexwl1pJN0Ptf4sVlEkl3VoJirdh\/j\/67ccNqGW3+neT\/agAs8ELFh5eBlqaoJfAQkvrjo5jixqkBNY3dcCagaVnrdXPxT4wnXNv\/UIXiBDL4ZucgsYypm5v\/wgwxLiGt+s8uEhQmM0F1kJJZWfKoWN3xvCcpPvdma8O43SVc1HzoStYcOm9JzVaAtWA8WyWeiu+K3maWPDnUFKRNYXjowMNRMjhtS7kwOPK5LJ8dpSI4SkY\/qatAq2ViW8MgnniNoXpKDWNbIM6FZ9OyoaW8ooqZcvx4tCZh3g\/\/rkmYLgr7NFR7qA4MZDO2ZVUF617yK++BPvsuxsuYCzFH873fy0OnbpTIMxARzXVPxtSJEigWDkN\/MXMLLnCDykKcXOHOjLzIE+cpchPZ5BMnvc3O3mqtSW04nuC5X37ltw2ZCty9ziJhVA2bAL7WlhoVqYECi8s2cK1DU+xqgP8iPBw\/382YIsreuoy7d5rlJvtLJGffGvK\/35Q5eoSRo\/SWbkNAFWE7C6+80pw+8ifrX4HX0RKRXhkjeglNjMefkzW+3QcrEGJPGujYKDIfnfgSnobDhDTnCtYwLmRQeU6JTy0lZAIsIeO8zvGeUzytpcYLx\/ERl\/szv0Rux1RhO\/iCEc9xJJsAZDjYDWHDLWqwkEWtvseJryvlG+7Hv3BLokYiZ6ILFRFKoaE9+2TgtouXT70cTyoUDeU7cJSnyrIhIf5wziWJKzywkJt+xOyw5hpOr9EetX\/ywuAVZxBr91i7BFsK7y7GvwjtXjn1TZU+7CjyJrv+6npZITgCYQQUn+2IMtBKLRE4Yxk8i3mH8n2Jj6ceuBFoStiKFPwzvL0EozjLIDJpa\/j6aRNP\/1DlmXMuZppUP\/jQkv4C0+9MIcM0hZkbjp\/u2shpGWcCdxv03Zixyn8THrNm32ACZad6CsXleupAxJpvuX9dHIbWCucBovvZRp2wQJ7cODqCjpfXOPP6zrQLXyLY9sSYXxpTSbRxCUlqqqujwPM63AQ5Ktmd+MpwN+E3\/Ukd0eAmP9n7F4AuJrdx7LabMtD7IHwua3zvy+Dpl6zbo3RNk+mqwSe7MKpgvUxfXe2rreHQKb3ZAGUQaalI+gshsBK6+5Tp3NolE2qQa5iQrwHfftq2orbgks4C5Z16i\/d26SnoRoYhGbGIP18Ciym3hxuCnPpLPO8IFReUNhvJO8XueVjjkv7PG64MAlwaQ5wfLl36K3fuOJVIUr16FznRmuPBkP8ajMMLpDsAVWLlE6Lmw8jZBY0Y2Bdkwj6mz6DOcMX3b9UNGBzFpTz2j4Fr\/nFx3ShbNtQJCiluqajiLddj2vp+VrPbGo6djCvJK8jze+0MX7m4ALrRd3HKtIG\/FqZMN9wd8BDEy3ftBoc80kbksGHPhxMKsnI7Lkvsc6\/QEBUfshOqYC6VgYLN+h\/zP2jFbGagtqysdk\/9HJyJY3jzuxA+IgYdOhjhnrQ3R4HiNYyzkandgd13s+0KuOI0HMybhBmQcNEluNrC7Kv1wVVGp0RdasANT0Wcq1Oocnirpi8OWbD\/8mI0i0y+peEUgWKdXrwpOhypVPEEKDZFMIDhRjjlmsm2ouVr0xBEgcSzBaKwfNDutnWrbKN2Oe4Ue2UYTvJgFlJZ3Lvr+03VeSW78uGsbQ2XgtgQhxR\/9RlS4SjXAKChBqgZ4rBGcEgb8\/PGfqIx0yE5DzxIB\/8z6yHOL6frqRtRykHaRU0+lMksC6HkwveGiUVeDJfuTiw8BrZK3ba1oAiNo\/dSYPHS0cOvdJOIo7BwHdQL6uqFa1weTV\/e91sslp9c4zSY5F\/0I9Ik1hi0F99FY+BF\/AoEYD2uk0FqOSUU2ZbSGsk75Q6\/UQy927jrWRzab4\/qG+44101W38\/Me1RJ6Roi5djEcXZBqZoIx0OmaQI8M\/zc8wHmwGU2AKg7vnFeV\/KHwdaO86z1KAWQ9qxeOVrmoAzMony8vOqVkLlQsQ49tcbkJGsdsNTKbniUYH6v1vliVknYapZaj+MFfMmSbrItfb7oeLqkOqjQsa+lIebZfFi2OTya9J15iAOii+i9+SyrCt77DucTgAtsIjkG2jJIMTnRhnoCcQjJHfiV6IbDqmSIBLlzVgUT22Tmt1C8ogu4nEzrmLHtBwqIa9gsUMBehUPqiXpzwlVI3RahT2Sykf\/Oz7VFhjahYndFFBr+zqoPtMxhU7i9OogAu5jG6tADwWdvsR7qjmJY65erRS36Bru\/8twk7PaPudLX2+9dj51ann7RLfduQYaOqN3POtWpdyn9l61t9cDU7LfAXB3ayCcP0YeNFDZ7RMutVGIcF1gA9g6sD7S+TMvbaf64hhCKTMKXXfRY6F\/tixogowW4\/Wj7Y6c+kduCz5UHPil3JLtXAjfDT1kJIf8n8d9yGavkTzdTjQbsfamplyJa9fkmHXa9V6lmoOmCPsYIgbhwAD2YCjoaufpY+Nyk5t7hw0xLGHDF+U8Ij7HpB5lZ259CdLkDX5aaRZr1e9fzGHryByVfCkEs1ywhTzNgXEtdM3Y4wkhBc64DDgYwDSSpfktAsoJL2YpzYtN0MAU52FljMe3TwNtM\/SKvEpwwAMPfaCnRtqPe4zRNWlIUYQIGxP1OEGF8\/u4PF7H\/1HAPeekF3\/MA7vDOrh3\/","iv":"c0dcc54363cce9d4975f704532ac1fc1","s":"98e0f5f3cf7b15b3"}
Share your thoughts. Click here