Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"82b437abfd77a41868154f5f5cea541c","s":"b4d277935de70a1f"}
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