Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"3e79a6b960bf754d5308cc26dfdd855a","s":"ed5fff6bab82e572"}
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