Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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","iv":"8fca5a3aab71139a8523ed910f95a84f","s":"859f49d22145664f"}
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