Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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DAqvSbZRc1p1RA8GqZJdTV3B90Mw44h5jcdhCq2ur2luKw3AKtPfHJROVk9hxrfJ5QxjrejnmJU8g+j1JOxuDjZXerx2EdeS2cWTX30tOEnnlP40RYkRHB3ovHX1orImourIU7mUwRj1ME1HGJ2oh9Bv+aD5iCsisVre1OVeQP0LEY5\/sM6daKWvmtNRkKy+GEDID9UlOf4MYeU9QfMfE+xfv9KeIY\/bH9wxTcG7bahrQeXCllf68UeNO0aNUNjy0R5acECEexbnzCPGveSzuW2NexwhI8iXAFkc1QAmQ2BxQrLQfI07fs9G62cGptm7+EWcmpNA8rOHFYrpL\/I5XKIGgKZK53vzCBWJbXCCNe9rycH1BQc\/8\/RHfATwMgT\/jO4NqcHkUp3SE7u2hvnttFuonawE\/SX2Tb171HqdIHtxFdXlRs8\/suPre0HRSCgKGuH5ZyoxXm\/DidmVeG9MP2weZSrm5jyHhh9lbuMGuXR5YNiG+Ob0p3D+cSBG8qeteTFGCwXcStf6W6+eYtlLZayI7LaZfEaMAizGFla5RF24glG67IwerVfW55h7A+mbHH4rTUguZVr388aoO7Idx2qruTJ\/5IbgF4aABD0Ilz1DfOonOpcMBNNvYi1Fquop2uaNyDACOBCAJKXJqH+PmjEMBTkgCsgC2WEWqi00GeJuYmv65JBeEFY\/0GO3x8QbFoX9yx5uB8vVYKOTdhFs07sqH7nFwOSPOGfVqf9UfgCt49SgqdgzQbPkEi\/puW6Aba\/IuQBgiW39rOyUih5rGCSJqkIsBeJwYE5ZdXKwEt6If4uKknOiNMgmTzqYizmewHpAylcMjl\/aeDrayqZ5fLBcsipBnSLDPc\/B+5G\/RzTwjxnOF8vZ9V0qffqjddJ0Pb0Yo9EIo\/JfZj+ocPfBMyoS5vhx5KfwMiX4Ve55qbMjSgySpWmo0fFSMums5GfTm79xO+XRqRkSnGbjxxwfMesoclSJjlF4NoPWxutsxaaKh2QwZfRS01XiLfgINs6ffun8GDAI\/w02j0AE289RaI7FWHd9+cz6TJrvRlOF4Nt9bl6HhATUSqUG5APXLwFP\/s7lRdIlPlOlBB3umux92oW6heGnmWy0OhqBPBaPCb2sPlRcm0u3caxGlL1JjGu\/0GBfAeEs+U7MYtbCrElUwOo\/Q1H+g\/QYuJnOK+x+uTr452U5tesMFHztiQF354aBHdMPtwW6jL\/o8JtNuoJ7wDM5X6+v52QyZUeTCKHpwGtKYJtu0jHxD2zHRPEpHSfH6CscF7VRMEno3zNwrdBogm2iLPD1j06fa+xqa2vgX6pwcJRToeW1B+WJJEEjEyK9kwCq7fRGmM+zlyb2WV6xMpmbotXqwlIvnU5Muw5NRZKOr4toIjc4jmVg\/EmTOdnr0kdz6ENAVS9Lpw9\/Y6tr2qKrtwm5DaD+mE2xZTm0EigAt7CKFupW3ZL1yYLWIVHpZ8x4AjUyTjRVGh+n8BSjqWw156fsyx3X3xX0GY137KWp3f\/xR\/1Br8S2eIlCfmBUxp\/3vaP\/7DORjiQfuQlLtIEq4ZWlaWoZnDWF4FTt+J1rfGcd5s5dJ46vxlqfupPa1QIhgsIjfVRrfb1C7i1VDvEIYnm2\/Jjmy2Xn5UqBBdDzPhNBAK9rsS\/MufyD8WPj4Ri+PeQV46CpCe8cx3vPQrGvHVYet8XB7oK8+AO3BBKy82YXwDl2Zmw3btWcvG7nU3IwDEkW7Ym8Nt5uPS5mS3GLRmxGiYfXUXYRY+rEJQIApFWkjjg6TIoQDTa9ubOdR5u8Bn6qd2LePLo1RpwYxzrZ6vASxXqQelM4legCCkE6rlzN3xzz00efcYtfpYBbFV1vt7gNfAe2\/iHsMMHhzH3+Ymez2PTtbfAm3aIHyBuwivo83pRulrM2IbENCghoScy0NCKyh+mjXkLEtaGScHVvPmHarVTshAXiPhZTNraKQULtoN6sxeyf5TJikU1faIH+Jq4qGF7dxJH+gQrkOah5IRQhXcNta\/yKFwUPo0M8aumh2LNLm8mkmfudfcKJUfSHv4LEEIHdPL5xWCsiKaxvBffNkvY3tG0ijK9ZfCO69Y958IjuiUgLHsxHS2\/OaRyXnQaVud1Qmtb9DaoYRoD+4zo8MCmNZGWRArMQlzLz7fZJ5e2VoMqnSQ8JaKfZMntY7qGi8THXK5b2awUQ2BgwSb7IJ26JthLhtLqu\/hvFNcYPnUFpWpzvePAZgMhzJbJUd369fbLDwJkTp8aXysqbotzNSDZ4r7ZAJKt1CAd1U0359VqtHlvOT9nWLbeyiDi0wJi+XhBRFzjE6kKMNtP6Kkw8Dm\/jJEIpgsPGTAovGV7iaUeE3LKreNVNzmQWdgufr1bLcPXNQwy5GDO\/juubzXDQkli9DMTKMokEK4CaplRV+6cKsQvxvD9nIeKSn3C+IaGa50BW6DOupljvrBbeFHO2LfS9CS4rlPi8fmEUd6Er+Q2rLHts\/PPNwgN2SKJkletULKHOI9FRCULuCTzhQqukdAGoKo03l+bta8AedlWmEKifUb1aq5BCFjX1rIzuIs\/ZMaoDQc47cdaHOwyoqy+ljGs0wgyLAuB2FH+j8OqK1M+DWem5w8xl\/X\/iGy\/SG42QBS8otoJNe2obVROicA8+mWT13JEYqNooOgfEMZHdLCOT7UNsAPsy5BTE5T9LX5G+53chgSVKfVfTnF2xGeWM3TB2JwAZ2yTAEWo8ijk6LiaVzlAzHBJrB58k0AWnqZTtp\/Bg5HCQcUK06iN3wGhGqRWni6eQY1O82iJiDOoGWKUF0mrsysJzayMoLAw23qrjymZuTN8aqhqhPghcoamq85ugDGpJ6diLkjbvTsWPRsRxYwsrCSXN8CCVkmpVHMUsG\/424IxSJVpBvpJy6H1oGWZl\/WQxz1PLvUv+1TkRxPPQvRMFXOmaQSidwV\/S6hrF\/FGrjuocIaYqiTk0zkhXXqYPO0ajhARAS46JgVke4TkCmaz78KfmiHpdQrH7iVbIqE2plJuhVJW7KdMHm541u9b+W2n4w9KmXl8Dn85s37a0kEQQ6vVU\/KLDeJbNH4QS1ik8IrvhTGpI\/12Kv3ojuqQ6udLDGHFeur5cp1ZIR1XTtzAzGZ7UN3r1tXhJrAxklmoxGH6dukJQxeUp1TGT82+W9YbiCev8Vghvi3fadl8vVBkrYPUTzVamiZHhxdFp654\/Yq+eb4BwCo8Qqhsl+UU4BcU8ltY\/Wa7gfTemdQ9Tm1PK0lnLxVVx4vqWX6Aa2\/d8UzFATttqp6tMjzDwzmGuZRH7+gcl6zMYSiC+axgjIqnGL3leZjO+FGQuO7By6CK5\/vr5evuDvZyt3YQuJUbfBW9REEV\/aKZC89jU+npjGQLn31d\/8jYUXmrAD\/Sepuho9\/8o6Tdd4\/vBcEIUc08e7irgx\/xB61LXSoo28rhWxZzjn1bbcaBJhmHR\/Bq79x3Mk3nbtg4kVkeS1ZCFLyABR9WADMTVF6bFU2Zz8KSgYG25JiYyRtcshfnjsPTvwuxb4TTQwbC5+xV09Aza0imbK+LpRmR\/LJhuVsDvRDyUSduMTX\/qcuWFk5Hismu7bFvJKB\/hcvOnjt4L7RWSHvhGWGUWGD7VUfVEFZT+kQ6Oi\/lMpZUDys7cMeakpfuqNpA5rRmFkl8Ip8iXZF4XVd63gjjPLsA6JKbepowIEfe2Sz0fBUYcQA621B1WKikNovAZT0f5FAncu\/6VRNyukQSvOkgnleRsTJ4\/eNliu3oyMggr4HR1lXW9aHkS69EPtb1h\/xf5lMCX4VboIzWbKdlnnBSOFmZzVZi2QGNZQPuVsvmRdXxa5K4Q9CVQ7uwOI7pIb8+BXWefx3J2zMOLzSmLmaWmzRLTYYnewgZxkqqCP5FfMTG1hz2eToVt1wL0hlnzqVs\/hmdWKoUtxH2PfHVh+GuJ\/xOq\/X2INmpBGSaY+whjscLjCEjYOw0kMQ1S0XNZIHGza+k9\/qqeJ2LUV5+kZ+dQf2X3t7qyf+FCELl16z5ZlV2vdklHTJBi\/xEc1TV4SYi+dgH9ztYPU\/FbcFxcX49WNK560EJkrH7k\/mYc4qfbaZTSP+dqXSf8lyInVtMmqx+JZdZOzrFrwVqHLEWMUf\/cKSEtshcshoAzt3gwaINo0NxO0UcALScaL3FZxa8jvJRUtuvkYrt60JCy7Hw+SuX\/WoeAhqLcVWqc9ESaUX0lNMQKGD8reuTE7hYg3f3f68gBY67Yhb3zDlAwD50Qv7TEGI9JWhWyto13TKdb\/hDHUcvvlUCjYTZvnMHasQgT\/w26xdyAATaLjNVq7FRgolvT8cFJTogWsIfwYpNQ26+wSEOI7TAY8r8Lum8ll0ED7UuZI1orFY5tZr7NO0ZXxGPx1P9ZklcAauNhMNgn96nXp1fcvZirS3HticZ4FAK79Au","iv":"cbc4ca1b90e3a303711fc54e1459a104","s":"80de853a16a36eae"}
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