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Marketing

Affluents and wealthy diverge over preference for digital ad platforms: Shullman

July 13, 2017

Affluents engage with digital much more than the wealthy. Image credit: Pixabay

 

By Danny Parisi

As millennials grow into the dominant consumer base in the global market, their proclivity for digital platforms is changing the way luxury brands market to their demographic.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Follow @LuxuryDaily for the latest in luxury news
  5. The RealReal opens retail location in Houston
  6. Cipriani Residences Miami launches home decor collection
  7. EssilorLuxottica, Prada Group renew licensing deal
  8. Luxury automakers topple fashion brands in search
  9. BMW sets record with funds raised for education at playoff event
  10. BMW models top luxury auto shopper poll, Tesla slides
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