Marketing
February 9, 2018
Affluents are planning to work less to free up time. Image credit: Moda Operandi
By Sarah Jones
Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.
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8KHsNsdhFN3OSPkhR49yBb1VJQi3RckA9aAUi6T3tBZUtpPEAf9ypPzSAUdsSpD2x8Hx2ap4O7LRSeYIejjd8H2wVGwF6MEBLSSvxoGDA5tfm3n5a7VhUIU9C6\/u7V1j6RDTRntPqKdpqAIzu8Wsu2Cv+amFIJKdT33JeI0xqQnwEOyUv8QO1QaZTil59EjYCygofzPXWMNd5lnPnHIz7C97ohUUv8B2QM+ds16kzTIzoehddnlWhVHpZxIJLnSPuoM7xG2JtdxqmtII\/VM6U9aGw8E3s6bq2qW4u3Gw0IMdEgO5ZUdPPQOGv55cAbJmUSbhwSsk0GzE1VRSGccR1J6z+MqT\/pCV+SPHc8dnwRLU5wL+cOOfPvhgYAwCH\/msBAfFGt3Y1kmptBP4c\/+9B0Ul8QyPK5F2VzROH3kLxvTSgE7tBflUx1aRAh27teDztitQ8XguhuIMGTBL6QgZlrEenqt\/+lZG9ksceMpei3lYktKUdiNDAaIOCP+kC0xTB0Zz5pYMBwsrMzR0+RABbSxGENInEaVrk8jx\/8LBeG2nT08Tr6XiYaQie4qOkaD6z8ZelSYbrbLx+scQRPfsVlYGc\/MR\/Cj9g7jyLCZsKmaZuMfUarWHaMKufNK0dJ34RZ\/E49JACrQJ16lpmvViDjm0TCJyA8SpUl7rJ2xnb+fIWfkRq1V4cZ0a03iiapig1LzJ29szICCLyEvoV0tHt8L6A9e2J+6eXFxu4yBVSWTEnuOyRptitcC3QW3n6B6tmKkd9ixWuXrwKVwiSsX0hHnVo9lNy5eFYl6MMt7U\/NiuSFux0OtMXQ7hIz2cfvCg62tRf\/2wUW1V\/pCkpRzeYmmW9tsNvYQuRMtYUL64VP5hVnyzuKzPiCGr4We85Iu83QcyWIhU\/aRD6OnL3VXLPlIp24o25LxxRNmRbrnX\/P7A5sY+tGHMAvJUuvoOU1ak7FjBhYAkQsdav25j6KlM7nu2yyZmtbF2bItmPmyV8lnSDEg8m6Chshv9f1ZtyGu9N4AsVXkfn7nZpduzcrpjTG4OU5INCNCp+VIMUpouM+Hus6LEfruJw4bfe1rF26X2bLUcdWSYuM6RvGCdwA3ji0R7kHSn3uyZqBFlSLrON3dTTq4X7dlpErjUetrC3IskuuLhWbg4naB\/+wb4PWNT3nMhDkCfstNfsDyYfkSr48Ir9Wxh+TzjTXhcDnB8xvcPFUSoPf3zvmUhg6I4ww8rCCsgbMunLvORSr06byvV3CaFfNWMJ9b\/OL2FyqawwG7vcGVG4d6VvmZx4Etvdx8IhDK2vQ730zVbsR0Rhv5YkB6ehY9X+IpJOZlFWSL5DHW25RSqDm2duA9lBIW+yQTMfW9Lsk44sawKWCZ0damROVzOtWM4MZAxcTgZRgtMxIvZkC1G9MuUD4ksQ8OWxOap81ldvZ0Vk8JUqL7Mdpn\/RoEUIAdVx1e\/hH7RKU+XodIzwuzajjxwrJ3d1Vyn0A61\/TVYkG7st4Rlgv65ig2bLsFTHvrQ254u9kL4Cx6YVKqClCasZwpfcqfPs0nvGOWTbzb8PkaEurrdOtSM13ugxNAsP7dIqFheLEUzsT1lc84djXN\/MM\/puV9bt9Hv1UfRv37UqD8VEFkP7EW+oP4Al3u2n33mXnrnSKnxZwS7rMWDwQnR+acPGkTwrSrRwXpH\/q+b7EnRszp7RkJtMDF7S0T0QmC5xBNPKlOxWgQCY13Vyls8lOPKa6xyepa04kCLf5MdsCJx+rcH793LhTwncXPsBFNo8TITv1P4C9hnFh7PPqQr6NRMtNk0NHRxjxDkmTguBV\/ATcWGXmo\/d\/GRewjeAKk\/H6ulOAy3wJfNhUCgjnE\/xNwFRTobQExBqQxSG\/wmgemRThRm6+ix\/kiPdziWD9pPqh3PHwidmImDYUhNoHZkjxj83YbuZutKoaOCdg0wBzIJJXVw6nqsL+vNeGLEiLRYTk83buMJY3DvEBV6TS8eLforH4p5Hp3k8mmo4b7q9ltJkcwWCrURGBjPJrXd6b9Bv1V2UsZpMfHlvYLYg5BGmxV1QQwHiogSffMPySERnX\/hrk6fhIDkYZfyfT3O0FCHlU89thcKq92G\/P07PYSHgE5N4mFBhSdauu0pecfjxHdYF681t8GpQdIN\/ItQUyrGdYhNaXkDsP1r6xYFZV7R5d2QwjkvgxEocJwglGCOLnvylY35BK8nQhGtAGGneqCcYRm4SK\/93Nq4BiTd3Of2yXF\/d2nzNxlLDPljl8pm19L2KgRq8QL0cX7X1eZ4ZJNBjEgeFZ1GjyVo3BfeWvm8lKLgcySHqgYei43yHptADaXxQQnEteEZKE+HOgkJbXQSodnQbnp3l+1wRdhTHIG491VgO50eGIMCV7cx8FRDp\/WuYrt8\/vvcEpApkaBMcs3bOV+mKuWPG\/EOe\/h7FZ8jdhReKPqd6E+Fkli8EYc0zr6QU80BbqbYLCN0D6fJHTISb+n1BmbD49fPhtnIQxopBb64DQJPjrThkDnHLRsGpqzo3\/\/wVil\/pVuE\/4sWF1ccn5n\/Lz2kwR2TxBSybhrMrJYuFT3FnDF\/dXnUMQBCsFCxZKEreqFPEJGhRwcouwvkcakQedljadZBFMKJdaXONfc0ukBei2AGrAx78OH7yYmQg\/4q8jMZB36HTomX4q49+JU9jyBkjn5MWgViVxu+lspXmY3zuQQMnZDJXi+FInm+rMSDKt7KjAefZcwnZDRTxMDOVCARLYS1B\/w7rnykkUGleZGrDNrcU52y6XYQdPtnKQ69DkaTMUvQ5Iju\/1MVvAu5lgMV+GZgl6xQuCuOjRH3mE8TB9LkssoVLaGdNe8v8ql6c+gN0nwtGU+j3I3nQswAnSnsmJLCAusXOKtd4eKoXCgU5Au1QbrbljqY1+DQUrikFBf01hFqLwD9N2mqgOKMbB50cJ8Wbz16ZdSRnsvvSUfo7\/F05urkYTN7qIDQTh\/ea4fyfltThTtqnL5odpyaxYcQB5F8B3lku6PuIAJ5kUs7Ft8vBW2wBWbaoVytet9oJrDtTsQKZpUtKxd7HJUohDrwpLu96mAJgXRueY31teWrlx4BmjUrmtj7CGJIxNx1yZhDlmMIf0gJko360vHSyIS8f8cfXNVEPSRXEHy70l1KZgtWLWuKEH8nJXqczDNaaj\/G8mIAkZDp82gQH9UW6Ym5+0XgR\/WsTFF0pnmCkiI6cVin3JV\/zY4xguqMYvDGKP9aBcSVhlSnkD4\/43VTxjTksOkR7DL4E2IYu3yY7tVmUcOJRZFOYuWazxd5hG4GM59iKllAyjIfyR5zozhNmgfegbIfyXm7LmnKMFLL7UctrJFM7gwpp84y8JOZiGDeOXo1pfxtRqXZxWfB7sup2m9ypX41kKhgyer19b8Jmwmi2gg\/7OaAyxVa668vbYXCEhlvxGumLe8p35YuI3n9qx0Kt7A1FUMDsL+F7RTCZDeky\/vogKpnmti\/DNqs5F6vr8SF4bb51jWm76\/LDj3Nuz05cAGHF0bqEEcAv+5bT8MZdwrkZttHfggGFt4ciO5YkGQL6JcRQO8K\/A5vcFixvjBK2QnIjDoZ","iv":"25ca91653c61f4e8602434e4f58e52a5","s":"53ebb92e488f04ed"}
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