Marketing
February 9, 2018
Affluents are planning to work less to free up time. Image credit: Moda Operandi
By Sarah Jones
Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.
{"ct":"JD4UuiMus9ujc4r8zjAeBZPkQcwW\/x75oiQw5GnY4MYb3yTLh7GDMeopP+sMYISVUuKiWlcp1FrSLylr35XVrlG4+vwNrrNe8JsmbkpCUuveUGovtOscylH19W\/8wUe757eKiP+WWUxi1Qhz55Hy86Lz1QEBOxrdk\/QvBcO\/Xz5Jl9bMe8aHqkeSkB\/2\/FXORbnf43bvuOY4tzIA5IlQqb9F345qjOvr70hITQYsVcmiuKCQm\/6Yn90+epK+ahf4mJHJjJ3cui4yLU+ClphyLpKHJ\/zFm4L1I6Hqb8\/CVMLW9Tp5QEw5H5MsDaMHyVfddm7ZnUekXLf9tRnw9n84U6SylMpaSh2xWeT2LH28oFqh8p\/L1cwDDZtB+lPMnJvzXZgBZ\/KM8ckrpY5rspOI\/mQPmFJmrkdMODcxJ+nrVEv30LDpLQ1L3f02eeu4zTwJpPUBFbcFuNsj\/SgjigcbLG2Xe+8eHSbZFtGwJjgU\/BEN6MhvyWRqI5L1gPLJrpNky\/mxcPkCn3zGVi8N5nmu6SGt97FGYVIO1dyZI4hc5kGAGG5fQaaSe1+RLtn92zUMq8OEot7kJYBdJD14yZGnF9tD6yNJ2ZBgQzuvxqxKlo3JZG0K0fEhkJ5pb1GHADDb8wIzatjXDR1ZIDTP3QwhdKFYggKLVRD89B4o2WHwIWrjiuXI8UJHF2nTdIxHtIXCVpXhWpr63lKdVpGAEQyoR3kY4aAlvEMK+5VAkSNYnpsBknl2oS4qiDPlhvdanhXiNzBeLwkknWOmUv\/6enNASMjLGQx7tTFHqwM5cIfCH0NIFXZT6\/a5i2iwrn3V9Vy+oAre1oYnc9gB1oBfhGDe2mxH38xstwmqJFSKRFl45U65k1K83mMvTShAa+eZ8gCOscCg6A0wnt2jvKfiUCWRqDl09Y\/wCSvN5cnFyd7x0NBlcADNHTXDpM+iPk9Y1jpNh6WfbCXbddvtj2PUENlsvno7ddkxshjkO0oQox+O8KwNd7EiQKystn6J5VV\/VDqFI4GzAxGTWgtlSXF9kouaX\/K\/\/NQIZWn3RVh6QVOrM3lZJkTNXV588Yrrz7a9\/HTp81KDR6bfJzuh1sCoY9wjN5rcb36clm52DglGBcjVTyGK8NpSC\/og2Nzan57FjV69D\/aHxHf2uVasa3I0a4vivv\/pYxaBXHsrNx5r2UHvpTmzsZYs+GnkVIyN94R37CD8VFI9EJ\/NRymHpLfvJhlIy3frvQMkMZ33Sul\/biTqrEUGZdt3\/tC4bp6rN0FXnpwkHf6nvRgvzvxERDZfnyoksbXvXjjtJPELgvkdnVrUfOkve0ssq82Dl2J3l+Qh2f+w6f3DO\/0meFkRKJkZxGp\/cso9QLghcWj9vAj9igqHglLPUHOOpBUd72KA1HYYc7At2gLvw6ckUgnt9dBn8QI1sE9ZBfa5G\/cLGNECqVCZOf76Eyy1XCCdoTR0OzD1KfEBpksusRqyNM1mV5FdWTEEIZ6Wa+H\/9hdSH288BSCYG+Lj4vmoETIifaLEoTM3x4zDogq1YdBLpHmfpY30PCeMIf9r1wfDJoACvMfv0DQEkZOJZ9QiGgaD5iWWzqS\/wBkfLvCVb5weeMIIek9jcoWZPzhw67PsdzrqYBLTtvoc3ggaKJF3zudnhKD7Gl2WcvmEAEumbU3qWxSixYbjgQTknyKelKwFvy9BG+iVmA1zJEGLtugtKfoE0ZYTDt1K8qkk6tftwH5BP3RnZoAqfuYpMEPnaifX6R8nGIgCi+cL86y\/BISiOe6aSmvhYtWS\/E4IPuiybTDGRJXoXJWuW6bGlosZL6KsiFTYPDkI2EgLRvAu3p6vkSQDjyM\/mfi8Hb+AiqnyUo61I8ZCvI4liX9LBJdbzyyOFhWnvIryrHvOQyeRTMOi\/vxDuPknaVE0JrI787n0eE8PxM5XX16muA58sXabL93EA92+M1F8ycSS0lao6O4pXUZa6asngw5buLOGW10hZA5jSpSyb4G1G0jrP0JBNgoaNajqSbw0zPo98Zeu\/aS35+F+85WUcrLl0ufSsTF+RMQnLmIUz1+TaEfe7MTLDtX\/ehIi6rN\/JiXNxEC1XlK6pQ0NdCEbdVPDiLct48s0Mee9tv\/EnsmVd9nWHoa+t9r7n+i0AnwEaQJpxJiUKUv5zoizQpdtSFrcA31hR\/bz97ohMgBqzh+AYyU+lFK3Jav3Hg9HTcfc57809XpMvZbd4tPqcrE6r4njHlEVlC6J7Sf6OdBuEpfht\/voEhs5MBb5NP3TolVGXb\/vjjR7k0sZQgoqqwYJyxmeeLR5KHNoyQuv9RiGer2ovOP85BWkH7MBNhgdXq+28JMeZF6gLVQOVzVRqJW6evwPd+02BJakKR3nGvLdYAeY0LroJGh3iqfEHyckZm+vsS4DP9b9CKccDdEMQKoFGlYR1CudaDvbvyUqOszP\/5JLA+MZZvFhI5jxybI0Qx3Zj8Vo283cSh5QQUebbiPGhzWjG7xT+O+bT7U9O6d2lddzLrXJjOMDTk3wxTKLXJ4q14MgiX0jiAdiWg6R\/DPGfAX2vYh56OC3yFSjuOnMfm330CZwPyg5RZp4Uq2irmm7gvI0h6rg+ZuBySwQR\/+ga05ona69o02EWp5AvZPoLN+z+uXNhFDi6AbSuXAk2Z5h0bUEFGCBQnbS8bKM72BZqIJKY5\/jWThkhSTwz4mkUifJXkKnqEqL4PY\/3YZyJeCc2ouZv7mSWWHtBNLambszelgYBBy\/di2QWaX6aGpgCqyDRxrHG0z2RcZG0drwAXVa6aFyeTgHbWNz8JMQiuDKokfjhPT2GTD5tP0Glup3oisko9hjFvUdaAvnzSORYpGvllcZrbyPYZNx3kqoxUNd+7QiUO4vhqLAnYmro9++AtbS10QuqzAveyhqqUrjsGfjKjxV\/RW0pyzLLuQUuWusaoRrHm2IKzyjBoLX8DMfIpYU\/X1uCAF\/Rl5DYD6GzfIxSeu00PcA68r8700QMn6Wv9Cl1isSuzqzKBqrXJuAE+mF\/qA1EUc7Y2OE3zzC+bTMsFJVWXB+yLg0HxsNLjF1PXhsZKRdac3Datk7ZrVvV7bz7FCWa8B+mC2axJcU5njm6hqFysXfbmPomynweEuW+9gOcpXq6x297Ck0col\/S6Ud3cXlScANmT138QKrhWn+\/jTvlT11+uqWmeDwP0b41qpGcFMIsK1wFylE7I6mn\/y8tYgnguCfCTIaAxXRd2sLcKfrdnq1Fi+8tmRI3hdrFSnhprgcp5EVR6qfms849CaKsNN6UqDfN5A4oD5eYsQfv35JS0ReSwJGv8zfFSYe\/SaBhhvx4dhTOgl7OuJgcWDpk7aaAxj5ldADm8kqji34PI1zyVxXO5hFz\/8NdTm7vY3I3rI\/hkMlgoJ4RKAvDqkOOIZz7T7M+W7qpGHY3fzEAWGx27ZoAuXkX5RdG5cITCQtqojSbjiIvwQMoSwPlou+ZGVlyt537Q1lWjc+c0OOhjgpnIqHQ+aJOiz8PWZlNaN5ElvV4AEJAVnF6\/TY+6PR1wkNDFUNu7HN4rpkG67ThMdvgu6aG7+f21DmTtpqf7M6Z8D\/vwwVCS60KDO26VGV1Ts3FqOPw7oumLl38xV2Ec0zDsdHDCmhmWXJ\/MUcCNjjhFsrmoGh7exRuTQmtIoDOhPJecmIT+TLhwDvBBQEY6zOgbbKmL3UtquoA0Rd+AVLyX6yOsPWLws5MjYuIjfC44COn6lEx4EXlbTnEPo9HhGYNGxrGBWUdQETHZzYjKfIrqPmH6B8e2CNa3UK0H3hDZQcW0j3Rae6eK6MdN9i9r1qPVf4iXKL88InA3bSrpRd65S5xFiTjI+UiAIrMbaOA6HQiTnR38XANGdWlgL39A4OHeWRJ\/6MzuF6jT3yjegWQ8ZUd8I1t\/EdvDZ1xlAmHL8o4uLRwxLjTm\/G+sIUpKblO4axx\/sVCBjKahFBnOobozPfKspPtPLN2TWEPikPlk6MlFywPAVZ9o7QjiVa2Z5q05Sn+VuCZXIgR4QjjPrVHV+jQ2NxiNMVK7r\/MJVwxiw2qtA1tsgdGJf\/+hSxTdcCjulEdacSHcUzCnqpIJWVr6DLlBqB8pfSzP2SC3JtluG8OjfeQtdkrqxOIi\/BNThqQlTP5xPzX7mkOVd9ws4qBR3GlDMnQH15UXLAESNP1\/T73nDa0rKhccmqOSFpcEwEgZpIwKdV9MjgyifRWl5JU5d7w0yXpWK+xLGKAUMMD4khPGlitjlzD\/uAMGqGqlKg+J4WQTDinZ9rTfQQRdat58e0fM64+hMITE72BZcbhUrMQGZ+3tfjpSPfzycMAnECaiAfOXf9oxIOCk9JLcAK4Qwo4WX7ENqpxLdRzphhwXqKOt15TkCIXxwcxFkzec0WHOhK\/DgdO8wXTZnk+7UY8F1UKp5GVW92pYlzL8ojpAWL\/NSGLU52UebVXnZ7mOjuKhBjmwYD\/nIj6ogvNW\/bbbjrJ8zljysKIZh+4daDFVpWL4GTNchuf3aN5RHRYQ168HSBF8grK3xp3tNPrRlIDdB0adecAFhKHxTBNiy\/jApDGToT9Xnp4TM76Kblw6owHtDPpMapzZGy+hw1WJM+ENoR+\/aplOXoqLRUI\/Uu56tZ6HhN+shpR+7\/DjafoZEhbsmqXFSSDCFnIH0OC9hW\/qwPZIu+FxBnOoBfDULJW+q7l\/Wc0IxaeYUOyaCpeH8sHwXmQ60qRgjubY\/YP5\/tyga1HhFuwUn45PsVOXsKVzGuHOYCpQ7ydOVNkDQ6TF6+kLPvlgW2ym8ZMXfi9UGLeJl+yS9trxBEGsJ23EtjFTz\/spWojDECsep72aLnEu+pcMSiFWoaQdNTOodWOm09SrPBMwVtrkeuwWTrfitZc6iVHKLDWzogUxkC6iUDIiFENC0SBhBD+Tl+Mr23FSAt552vMYmnxdjFM2\/eUk9nGhassQh0WnmNN\/QAsxXyn7LbyDUVVqeFQLkP4KW3VwjzBQJXYRM+r5EePkBcVZ6LGy\/K\/YgRXaGh2zb7hhVg4eoC++rxO65sE4yQr6HhEqzmIglGjKCb+aXIBMDF9Pf3\/N84apk3A\/dL0pbu0dnErQO0G2lkeEa8+epo+moMpHbFXgIuGccIstr\/Xfa\/\/Gfz+guAsM2eM4i4095NjmhNEr803KTseZZsG1Mfvn9xbKjOSEKSHwE\/2gf2FOyY0Mhrs0aY3uxnrBFa33NEzciqScYqvcQUYQ0j1lDz6bI9h\/q1zW4T6kuzKOJM8PoOZAACnhvHQ8u1DZ3qsWjLs9wW1\/PVrtIntC9R9tDBycjLHh5PvUBLqB5+M2IzZJ5BtL53ZznVo0IP9eaHUOh+Qd4IiZyxhdK6pmXryN6a2o1TA2cWh26pmZNbRgnDzFFX2IIXokn3a\/uqSrEEVx6EDCWHoFXWEv57ihzR1StsdjkJjd3gaJaTtYLI\/jidJtce3PbBqTQHUmHpqWVHjlRjB7Iv68D9dhyaTvzjAtmFat1R7l8SbK0qGI+U3A4FAmL4HFCwlVaipmGqLEUSR12jaLad9n6oT85AQpfaYpxSWHtpniaEenzW9B2JIniZGeOnnzZjRfwzcBbwglenlqbsYjvqb1qD8vPFkQcSIa7e0G89hOu\/2V479oASe\/24nW1KkANnfaSAiwrdUPo42m2p8o2H2DhI6l7tUF6tmkDw1a2\/QvMAcu+uo+d0v9bNrGnQhGvxy5atTPfZ3jJZ9eRLhKT9diocABlfLu6T\/6gNYZgAuLdATR1zM9El5hwUsF89z7UEehJuP5jBg0shDcWCkPlSO\/pnOd+mY1OWHCX8\/j00B727p\/0JKNeUcYRhFFRFUdGZ26E\/QG5J1KGQyyOM0ZxZEzeNcpzCkMhnqzNho98VPuLMXbdJU9\/kJ9ypuJdLeSWEOcMKOcVHYHiUp3xQ4dSiZZ00JQz+hfsgLVTh5zhC+NQP5WsuDFBBYmTbAH+JxDqkFzgh25L8ubo0kPupmUOMjkK+8vIfjig3\/xcuWncpQ2UajOEI1MOheX08JxsJsYFEU7Cp0tSgcjc0g9y6WkCaTBpnGLZwf6IVg+tKER6L0i9Az4byX3CggF67hU0cQomZvH5hwL0moPxa3xFxwYtiVU\/gRLNgmzYm89itSGjaEsHXwbTU8pw1d6A+4+RgffIZ3l\/Gqe7xdYi0GSMG5y5y9FS+PIZQDjY\/KelPi8Ggpf7PK75DtB8L+qL01rHqDQzDS39ElFGratVKDG0Wv4dD5w7yg48hnXLu5+9nc58zZta\/GsxP7TUOwwQU15\/Q5y515RlK\/1ZEs8QALrw8dBPf1DKvoVgH2+jAze+HeM19ZLzlQACL7mlJoLG7gBMd5Sb1gSTyTGgeP3hhjpbF4yXEW4sATqTbHRsACeLO5WQ24jl5nzLb7ZBOOSP0Z7sIJykFneDQawMVWdBjoeJwSe5Zs8ePzZMa3ZM5Qmp0Fhu5gaLK2DGk1wYwJwXJQQBIVOL3tz\/bGZHIscavKd+A0ct5M8+y8qxLPsJ5UKHhtBlRwyQ\/Rrn5Z12GEFE1oS4RCXhQ5hLZydRf13tslfMc0OI4pOqHiHhYv9icpNdrWAbU8GDqD2\/Dnk1+xV+Z3G7wvnpwYl4yZSW\/BomY0P903w7DuJQ1YIj2YJ9ZUikeZFv5dMpyqEStfeKFixmBRM53kNmcAqQ2EJR9LmUjPgVt+iWWm3FSzJBOWzSOxRw+dmlSFXBxrR1Pd1+x40ggD3LJrhWDUBWW\/ZXxTJvjsja9TLurwbaBDkaRhKt8W6R+JGTT2X05eVYlsF16IoX\/ZSCkyWHXE\/oG\/UWmG\/U4fGlij5PkIH7qhNWcKBs4SG9PDqr4r8plY+q01hcx\/ie4qEWcUT3mBP0HvBMhEHnQlwRbtve07RVUXh7vwDzZlYrNkTYKteej1VVgf7mom3jgrMRtR9QKsFdCniciJBuvI0\/gvIInxOL1y0t5ncxrOv88XSENngzXMg5r8N4dj2EP31E7IbQ3KEkwWTF1MCYk+S7GMufiKD\/4p7pOGkOKbcgVZAtM0a1wil\/gBMDMAPJQNZpKZAgVw\/25jpTM5ezo2sYzFAhGeTfUnnut5FGbQV8TjmtOJZ5rnmfP1QfzqLT2zgrLr\/yFZVyaEr1OFzW2WH7KuH+ciJJEFFdqK3j0mkGl9kNqliW0Pb6\/OQV4cJ9dpx8AwciP+Cud7uwgAjjNxok0X6XAGUxd7rZ58YDTMcNPmSQHOQwWMQ3j20cML05RPaB57N9XICHa9LmXfMjvwMMQ4r8oE8TDENTnfc4AKCcg7oC4FCyzaCDtrbtL9CPEMl9Bbe+Jvr29Y348EQk2ccA72GOB7QFlhPj4VA0v2Yc2Uu+PX0s81ObALgAGrfQMH38zuyVaKv6kA0WKXkpzlgYF+wHPRxZr\/filkciwN6GB5idiLfuQZMsPMYUCOKtUM7pprWQP7hDKki5eTlgAzRsHqaWy5VlivgzyWI5rslb1F3YiMLXVLq8NJ3b4qlpIRpViYaYDiQFwgLnYAopjEb5+GVqYk3NFxqfDKlKqEzViF5p0eTs\/SVhZ7vToVUa5Vp9r90n1uY6fLNeXq1UyNvdKj4khzxUD3621yNu7OGfT7Xb6dGyKxGen86\/zEuooO85KAt5Bm1j6TmHa32ydzSxYdahu1r5l8mhfgDD63q3mgTg9jJZH7nd1gF6WB4+1nmhFA\/B0k1iUVtQY47wZUlfEdRbLMO0CuVY9psd4yilfFUtqwWvtJEEYNIPzfe9SCvJx1IPaLcBCI0fyORzEBUlTHVuhGrglpipw5WwS2Nv\/74uMVbrz\/aHQUuQBmk1dT8r1VwWP2bRHrqh09EGD\/Cgfe0vXjSXLpL\/sqScqce+pNhYQPjepZNE5ETtAJ8C2tNIY7poLhssyuP1973KKsMd7pN31WyRrEPRlkWIuXFmt8yeYAB1CTb6Jt9KtxwAuniGkH656Kw39zCTBkCY3Z1JN9QzJ6bffee7PHDFvOD1GxWArBX6DuwWjCtqq1f7i256J\/TXgJ7TFZYHTgvnwXBZIyQBH3r67wiQDtb4jL2iFLFFbsAlZjmqD3cLnUVPT7o3r\/WBLmOwftJRm25qK15JiRNU30vvtd3J2aniroBgcFvlc\/oADZY7FY8Mk9MPbDC0LvlYjI+t+7cd4cJSROw\/ujDzcNmUim8W2+DK6n1TbBSmhvdEBWsMWXIUhN5ZIhqDk+I\/QwFik7uZSqqDTvtGxSXzo4JAjgZbHazIXwX6tZgEkzYY9SaKwj369w4xm7mbOxy5xe6pmnIZPHcsYWxuV+z+J3NpzJO\/MTG9HYgM5v4h0BaBFxKqmLY\/mlL6VZBGJBxzSJgFHHRxFzanIfHpHNjQ1bPmVu5IFqD8dMiPqNMn9ZvzZTUrqo2N9fK32JQZ\/jcPzw1xDHeZP4ElHiMUw08TGzKA\/auL5MEkTlx6IP2nyIYA3jhNZg9rJ2lBMY8SQ\/w\/\/jnB\/Ja2rfQzrW+zT\/xwwok97qwHi6zldnQybQwyamQNW0DOO","iv":"51bcb12a152810ace852376be83d402b","s":"9a131789fede12be"}
Share your thoughts. Click here