Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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","iv":"49588d1d7e70f2f72acda1ea901e9520","s":"6f198b96e188ead7"}
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