Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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","iv":"13180a991f59c8d3d381720bb530286e","s":"9866da8845d82012"}
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