Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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V4kkYSrgmsgcHxIslMHR1fCEukaPzq+RTAMA1NosDxGear4JwbMVPw9WZ34IwBVCEYg9+DJK1gXxBu3TH91EeOAgjSGFHpgBIcFc4RPWpcOidLLtWsl5xUQPkVvSyX9faFOiyf0Hhu1fFxxAtEDJ4k2seSwncBS8yZQlYETQsC03OOxXh2biAhSLBSoJtpUH4aHcowmDp46gIAnGcuUe2+QHPGmmifDRGdIpQF8U5MqbDnM2FRsiq7WWo0BUWlvKftN+8Wjam3+\/qHE8ROsHQ8\/X6acDysEIwG6xcF0+oM5MlCIBAnqTC1RQvQaAAfBOOJ0xhEBgu83r2+lUWsTAjy6etuhQ3B1rcnUBaCluKhd3fhzZcrDRBV4fMqmgYl0ou8OaNt3g9lfCdm7gm4xDC3M8rtBulXp9dGqGLpmsxWEGrUlcMRZHsglTMZw85ZKdF3u0MuQumfC87MURsIfSO8OCKgvPU+09M+ZzLLrq+UWkKoZELD+bVagKrhg+\/xYkSUxZeZiX90AnQTOTWD0AAg8YGqcBFOZ7vdPnR7w6EIUlqk2HVUayfOc1\/PI4RuK9+Op2tuxldgp\/JCSbmJqdhPH9UKV1gXsWpHqllDfyUuOaMeYcn3vdz73yMrul9oWj4U3zHwhp41FsHGchHvDrCeaNOJcd0ukqZlDRGrPD5M+subXpjHOkyelD0ROp6sbE6PPhhov2\/3sMKt71ssgETcerqQ20fqkQtVGgO\/IzA4RdIBzW3SMKJbe6Owh7tJ2mabALCjaTYoaILM7vVhKUgbSx8Y8YVqYCe+N8eVB6oApBLmNuvSGF76Pm75He7cSmv\/7A2uIMCh0mJT+XM8YMEq6nScpEVtk525SeNsLWu6CRYCqsbIqEmV6xsBNxIHaftT0KReWvLLYnf4LziCM9\/\/u\/hAGZQCGUupHeibotVdc3lotypyzHcTBWHu2oN09yHIsfb6MxaV1uSzpqFEDxp6xEhK1cZUsisZBsWTlvAw5MgofiAl8Mge9sKVvoFVUTVIJgpu1OJVhGOAppJFrqD\/Vj6aG4vnqmLlHG02iGOISX7w2n\/xgRsZMV4vT\/HIvNRaN52ORtXcxUj+iI30ZhoFJyf8StHT68uRvvnnvZbt3HfNkaYPZe2r8vPcadThDGJKiY5siZrJptRZFPwGxGK7ZRI+pm+We2AVY5pCqElTutjwEh142+8AQfV\/YkdvgUhS7xjxw\/eqQkRJbuJTGZ0L1VLcDoV5SVPS12s0dUPZgfOh19k7Ld0YfzNcv55yZK35Y46934q\/3aIJGXaRFdH6Lp1o6G+qJXyxVpxEj7TXdOPTV5GB2I3abtvEZB0SH6I435dqW89+8K38MRwUP7DDHlnIo24RsoRS1Xwq8HvsUDWfg0LusdMV+a1HA5PxSz\/tE87NIpKB0tT2ruHguoMSE0DFjQ8\/q9MwibxOSV\/z24P0LNJccW23Ej57TMSFSRNG35bFHUGQ4dVhKJquRHh29mD\/r3jvNqItVSd4OghU05uJSe37tbCSCtvlr+xPvhikq+mnyvqP47oGvrETKoWNMrwwoWtqm5Z+NLX8n3\/2BqSNlTGR0ROkU4v7DPRfvnMJbVda2KKYyDwkqO0pj221gaNCuPkgE3Gc8eaumDG+vgLJD40kK4kFlDt74qvlr4qTNq8BStdD9xprnwLx0gDDxfx1Y3\/KZpll0q+Q\/jd8k9Ce4+CjpGKpqBJTqwgJpPKfOGZSWrqvAH54KIlT9Fj\/pjZ8SsrOrTRXQ2s7pedQ91G7qeXCJQiV52EpUdX6pGKm\/6heUh4s3ghjr\/X+a32n\/B10lazDbaD2ZrpnnsvRsJADvJo0kxNUE2bzjd3MoyLDxcMEy3x2BIaQbVHSpmp0HCMg+Oi8+qsD+bPWkLTrWCe9WsxcHOLL0j6Uw6senfXBoyfhSPNBe3oG\/fZcs8KcobK0XBfxj8\/kp9GC4Fv8\/uzQUTW4B3GCxkadlWoT18RWeFsCmkHyp4YMUesqm1T41NlrVj6mamgyIcBcDxPSHzn2pDrp4stmYuLSG71MpdHWhxGOMrK\/RIb6Lfpi+TukMs0nPOMZhCtu3EF49Co6G8UwvZc3kqCGDZJzJQxvjaJJPUY0jlTHqm2RWv7NHnp42YHfMREryAkLwPt6\/\/cxS7Faw7qJkiBg6QvrA00R5VGbjn1w1M\/4\/d2OaWFoTLBs+oN6M\/6uJw9eGzIrdOnncLIFc4Kzaak1kUZYo4W3uICmfbMAnkoMm4MP57wFvtuZj3mD4FE3jfElVh1TEwHR2mfUfnsYZa\/4EU5I8TJMMu2YvMCY+LWDpSR88gorlaXDSeOVmvV0+VXnOOtzqwfNOeV\/vpMovdkHCfaSnmkKUdFiGaIFj67oUqJPBA6edsac259ICFUPeVmUu7crEFDJgoUOb37E0Q6q7\/JBxCxAqMPrQ+YFYcvYqBVpQHxSjF2NLObMp4\/UP6cBH\/Ux8TYR651u43BUblBU3EAucjsJIITuIYhcF1MMcOHyBWTgLcfqbE39dnn3fzdCCwm+okn5E7xVqBKQkT9JI2pQ0RAH6JvP8cRxFt5p2IH4rDz1+NZFgqSIeloZTzLBW1SGNb0OfFhnDMN5pO3vNyyCDsf74aax4a27Cnr+YneaXhtH2V5VELHHYKEkSkjM3\/UJaHr+yK0naCRk5tiHEHgbCUuiUDs25kjqJh+MDq\/qlZhvFV\/SRkEu8\/Pw9EgzfQTgO7NJM5DAb8IjlddFILQdRTJUmXMH+O0sDPGyBwTVrZ9qnJitOtzT8HSVCeRPfrQJP3pD61pHghQWPoPDBorDUF3Dqb6mPKxJLDAabwZkh80dKJQzZ02fSXwxu3zynA6Pb+PAo0woCa1xFTmEX8k4yfF23+0OwRI0uRjyIg0yT+lojLxh4Nb+DrE0+8un7\/11SnWN6gJEuSAEfpUiYXkpuwKFcUQ5fmmsnYJvj2AR4BctvkBmuiMeiDi8U9QO6ld7UlNLwYo76YISjMd\/JzPOmEaVey8IfyXcgFTMUuqpkUrwCh8l\/K0xwUTXWuhdLuhCvVxN+7hc77nzx1Pvwt4rtLKM0TWY2Qf3bXEcKm+b7eO+dELYl4pvmJ9Q97QNOdQLxxizwJORPb0d0uouhRSEq27Z50\/D6gvp0j3YE2ssfXOsMYrc2NNxiJanhTEt3c2h3rt\/vcT7k17TQfAxEJPxNBDWQDX4mBgzKeXS1bn9lwK0cMFWfZNKjaJJdCh0Pf5yvgGKEk2vvLM6MKlxFaFqINe4xhwnnpUfHRuW\/a8mLJLwo5UpIQzHvpQm1D9Uz\/8o6iwDIFYoeZqgz8ESMhyt2FUqb35MnhRB4s5IYdx3vMLfwLV87f9m9ebzp5gaC4\/7PZtVfn74uc2LyOdw7K178+fvyclZfcuMCUfU58iPrNuOUmcGGP+LuPjYGAqsyxqc5ug3tgKvVYYkULYIBc68ahvK4Zx18TwXjZQl9bsHk54VKE9k9rReFz3CC\/mHEHg7X68R9st+I+0LGVWydRxMhN0VyA\/bRxEltOJ2qYasST2Tp+ovkCFGbkfZpoL1\/2H1ht6HzNm2fk0aeE95ohoKL1mppWiBeVHRb7VSZOxLkR22oH6FGnOQKVw7c+FnXOKcHqpEhJtbLzGpZSn9ME8ku39+bero9ZftDUtm0hi4\/fGUqg5ZjQmeHBUJTbt9JxLzB4YbPlKArHW1Zt4Ewrid40rZuwFOnZrIQ+m9iR2pKhgvxMrj9DwWdhLmjlup3J6JqT2vBsMLM1TmHrluwH3IvpOZP1MKfl5aXQ2TSEYAM2SGgD5+hUuB4nMti18oer7aGvLjdtB59cKUYMWgryhq\/e2VK4R58vkskKWF31APCnaNbZMpMSx0xhhhxw+DZCRGfkoMdBbBBbSCHPH1mTJj\/v9Cy8Jaw2CORtizCptOdHZ8d4GGCcC+w1bgvHDwpFJQo1T5KJ\/U99FsF\/e9en8DqFP8rc++XjvjM1AVXoUUuOy3QcoJFtvf1Kj\/foCAxAoLETA\/iEI6dd8IPpdfSUl55vBJKL8Mhda\/kQyFu\/70qNSDBwsEWqiR6dMMVx7\/pPWv6BfwkVAPu\/oy3IX4k+ic2\/3lEHxVlOt+6zhTAtcIYnW3O5vV45GyZHpKskPqZ\/cGGAoWjLdPpREWtz8YJOhiWA2AwkoMjDcxOhat3700DR3yIL3PmUl6ilESUUkdIsa1wQTp\/6fmSNL3l96iHJ2EtF+XAuEBl4uX9EhZK3\/opWPdVBrMjx6wzuoww98nxMLu8166svY86S7Y+vJq7YIcSOieFB57T4LuSm0R37BZgoFkIFUFIvtkG0zwXOoxTOW6xipEHVzUlXPtu2f1NQkAOakV7U1ORNDP1xDVncfuExV\/s0Pu+GkvQYx8zD2Tji3C6b53iRTduaqq8dyumYsxq92tFIIuXinKUjcHWfjGGdpKJtlSJ1bDbdd2tC0uHzw7gAaieYC94FNbnIuhuHDcg5YMDY3l0o\/mHrC\/YLa4P3yQ3wN+Yrs8ClPnGJdzdpIli1yfOncdIpWWorB6KRvwmlLA5L5z3BHCCZmY0WN\/v5Uf0kFHVzQc4PpotxcG\/e5KMXrqyUkPqqKLKNJg83PYfTIujIjqiCagQxgm4HQlQ4ftEmrtUpgMmmsAqznmhXcwIAVPioS+US810EbR+YTuI5LtHY8R4AfIu+W71CXFrRKggJ3e+4bu6Eo0o1gwxg94g4RtVmqC3xug8V8SWF6pESyRteQVSbDpE2BK0O1I\/RL6JWR6PWdgMORod0JgaosmhH0JMHwfvQZ6qipzjnH1ORQrEhVh42lrNTXRoLZazV4GgfcpgFHxg=","iv":"1100aff3ac7ba34b407cfe32774f5fbc","s":"6653be00b8d99ebb"}
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