Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"93d69dd1fe34124c9788848bab27f803","s":"984a7ed6a7b46d59"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