Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"974b6a408201b5b7a4812693c832738f","s":"407d5a4c5635e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