Marketing
January 28, 2019
Michael Kors menswear. Image credit: Michael Kors
By Sarah Jones
While luxury consumers today are generally showing a preference for experiences over things, affluent men tend to be more favorable towards trading up in tangible categories than their female counterparts.
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","iv":"0effeefaa9e5947c9cba8a8759b97548","s":"74a216877e4a72fb"}
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