Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
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","iv":"4c65d470672296fcb0255eb25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