Marketing
July 20, 2022
Affluent Hispanics have more children per household and are more likely to be the parent of a child under the age of 18. Image credit: Ipsos
By Katie Tamola
Hispanic affluents are a subgroup that is steadily growing in size, and brands and retailers must be cognizant of their interests and demands.
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","iv":"33a5c864d52a5f75c98e2f1754f827c4","s":"44ae0e89270c3d3a"}
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