Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"0e19e46c462ac0b0ddbb1f1ee1f54d2d","s":"e249b9555b287b23"}
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