Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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7DOZI4eTaeyTGYb88MyCGryPVsqUKneVJydizj4Xc6XLaxYw6tctQBH1Rzo5+Me+8kxoAzEzg7LIsLlzZukOSmGUQcA5hjFJ+iW7\/T8sN6EZ1IcUOdwEo1MO6RREKgIOxiRLVrcByYiJL8QAv+nh8+Np2rpzkIyClosN7tDB+hHAXbWyvyrhSzopCJwe3bfq1Jtp2MjO6u2mic0h1lvihWdPEc3SmF11y9G1pUDH6BptEcI0tm7n1Fv4O48fFo8p1BdwqtiD83XWQ7blFmdMHyB2ggAWBj6j0x2dniFul3\/eyt9tI++TBD18xf2w9igSUDeVLxFOBvERXzo1FBlo0KUc1k0wgDLwLG2mivMG0JUQWxY4d9\/IhJB4FSp3mn6z3PwRXZM2oI66HCfEqG5hKSNnK4ObIdyS7eqK9eyocKxa+QOvhyjmj7AOObTJ29tottcVMTvBJVKV8y9y99Pq34+CUpYlyO4OYk1sph11Esx45IFU1p4z76ln9UpJ3eRpaqChSKsgtlHJB8GvJ\/MuPY4z+eKc6NFA64HAu\/TvGao8g2mrhmuGvMJ+zAts+fJZvzacgatiQtRF2lHjTQeZDRwW\/4YFQlnLhT6TBrt9IFt1EmunwUUwpxskvNLojDVc3JJWOK0y459kwlmLorhHdAK6R+3rQE\/FIHCJuKUBQtjBvFj1y5F1vyTZV0jtmFfUdQQNWTxR9\/Y0n12\/WeF4e6CGRZS4TTNN5fMcku44QQyAr4ucpyiwujYwkqRlm6vOVu3sRztRlaBvyFw7ByL84gFu0Ps67TPVb\/CMll9ItFfRxmVQVNYF6Y2kpho2FQw54icCPZG8+71\/pUkYql+Lx45dWxBeW4B+MKKA9TFt\/TGDfqaoh6xh\/P7w59ndmifAnmziJQnGBOp6x3m+8MAP7hRzZ1bBCIeGTe0o3INjwKi1BKEzIQZez87bEqQ1GYQ7QW9pUz7ns18CIxLlq3GFO+2\/Lp5dP4gJanfD9eATQLyGx2doiMHq9Y4KfdseVvodrZl6jsIiRuAFTix96WWoSa78b7gQrA2a0eSwnIQCj+fS\/fNbPsO7kDHAhwfqQXgKaXSvFcvVU\/TuSTyuXqVn+Ar2WEECokXj6anIl3b9rr6ovzFSCTULT4L7fjvG\/0FOrIAbVy3xLOy4EJGIa7Fm5O0r4LHkCSeKlAKEFr6Mr7xxEPB0gZBvlDmmO+O3440s65JpdITDT2gj+saJW0b6fXgzAqWdQEdBf2L9GNy5rAncZvmY9NLxq9fqv5QzitgJWz\/0wBlZPSZTKMLwFLO6a8\/xyp8JJMIHgFED3co47BJgUKaPJz3wqIOcf3enZsl7McpVSNLK34gl+wS92cCKLoUbo2W\/7dEZLdOy5q3xlwG6GI1+2nPTUkYbvxTEbVBEdWyhIKVvbtcUbBKGyB5b8c50Vxwvrcg33z32YP41DPjHhl+WhVKyRrpVQ08JK6+66+weFJIa9d6plSFnW\/uqWqYJFGypRKet62W\/R07Vtqn0pIkAqYwlY8FLv2fb0cfxA7yHr7nGELDkfDTlRW68yNHxWaKLkSFUNpnFInljJsQpwmQsImOlSi9GSD324SuvvygDgLQqkLqolbaKPnsAIVJD2D3r67KOVKoKTCkS3RnxYH5zkjKGk4phwz5tf0v4ss37QIgdf\/MnHHMhhHFZGFMNRJ+a\/PHjEfsBimde2X6i3hP+tSAt18amMMg60gZDx6d4n7NA5a8bAd1DbaoXBJZHX2QrtSqNXUfbIsWV0q79Evby14r0zARkxu7ukxQ9dV9VHQubeHFhA3R6\/bEqzEAaRRn4DtUsli+z4TgiP5GfnKKxxwK0HFounh8TVb7+ELwDLIZ1OIg7PpbDV4M4R31E7J0HyD7j8BfQEMW6knUE1yCrvxDpyDKqAfNsIVaKovCRSMIPRyoEP8McNKYt5sfjY43sUpN5Rhi32+DITQ7P2bfxsUeBhqAatuRVbNWYm2nsefPXJIXoZJ1\/NUMJItWOHVg4KUXF103ohD8xki\/W\/8Os0whTtrijkDlNnpbTzux9UwHJXwEUtqv\/cb+4F07mqKzOUKP3ONeAjAjyyVu+CPqe3Cw7uA4ueI4e+vTYB\/zJfWtF0RXMTvmmFSL8JEs510MQobzv76syP304R1g7QZ0KDaB3Mn0Gv5scTuSKJaqh6GjsF2CbDEdI8x\/VcKMURhq9yIYnvg3w7EesDiMWIOV2YAdpe2FsLOuET20LqIBtj7v94I0DTDWlZQWbfRTm+v3aVabxckHJu\/aRL8nN612h\/x0F3zAbHG0i51VEFZecBzFoL\/9sY50smNYQnBLgvm1VhWJfm+076vSDRLWuL7sSmpLiAcvlDd3tlnRnqqOQXB+h8UCPrjX6tSnZB2OJSNUNAAZOACRtauCVlSK0lPk6JNBNtkOQ56gGccvJFybpeTXqDLXxNUBvvdE2Spy7h4luZHnTSVnxtc7j6PcklA3XtOsdkLOP6BI4szE384RDLi5ruqubxaKJvJw7\/pbHbS\/e9bXeP9OwX3dbF5UAgSPJJypNw0IVm2iwWCQkSr6kSqsXKq2ozEoYWMR\/sG8kcBH0PmRk2GwVStHzqOc8dxWEHtzVz7BGCnibYC70bfHOc4CDqjREVc4LdNz+5lzPputTbxMV3HL2jHpDUvbtitJYrxYqOf6s2P39yVXJAAIgbzzBCJUYiwV5OmPywRS3TwFWYi1GGsZm0QeeUAoLx0Zb6Cn3SCGLfhl5Iv578VJsNAlKSlUi\/ZDCTwnaD1uNGlTa6a1+TgvVLcJV4HhduLfybCZGoC50NhTj2Gh6T+z3JeD0w633umGloLhCU+sEqJjCjl27OSJS9aiJLRVZY7jprBd4EiDeKGozBJb7SltZZ0E58oizyBHidK5ZDmkeykf5pTfLK9yAFRiPIChA8e2wwmpRsVQu9xzSYpR5X2o1KoHivn3VB4OU9Oyj20A7Eew6f\/mCsfKiCzpMf6CzhYyKSmEeXD7Fd+D1tkYHQdeJSD\/5qTIPRsvG6bUYTyT3cpe3qgJsJ4LFtHQWsnByg==","iv":"88db3363fc360a6de183c3d9e0bafff4","s":"855efe206e9ac889"}
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