Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
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","iv":"d6fabb2987d25d38ed5c43cf3836f315","s":"3b229c59136d3a8a"}