Research
April 9, 2020
YouGov Affluent Perspective: 2020 Global Study. Image courtesy of YouGov
By Dianna Dilworth
Half of affluent consumers think a recession in the United States has already begun, yet 88 percent feel confident they can endure the downturn.
{"ct":"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","iv":"a94c95fbe6a1f8096c38eb036724dd6f","s":"655eb38358cff91c"}
Share your thoughts. Click here