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Dec. 22, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. The RealReal opens retail location in Houston
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Preloved items from Hermès hold highest resale value: The RealReal
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Marketing

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer

October 31, 2016

Panel in progress at a prior ad:tech show Panel in progress at a prior ad:tech show

 

By Mickey Alam Khan

The ad:tech conference brand stood for innovation and excitement in the late 1990s and early 2000s as it heralded and introduced new advertising, marketing and media technology and its bold-faced backers to brands, agencies and publishers. Along the way, its position was encroached on by smaller, nimbler tech conferences that chipped away at the edges to create niche digital shows.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  8. The RealReal opens retail location in Houston
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. Preloved items from Hermès hold highest resale value: The RealReal
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