Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
{"ct":"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","iv":"05408caa9968b00f871e11b4ea75d065","s":"3d2f62b4c682755a"}
Share your thoughts. Click here