Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"f1adb65bc653c6e225b759bfff1e4293","s":"868e7831f2c851c2"}
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