Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"88850780d1ec2ad22b42f029e02a4cd9","s":"f80fc2d90b477f8c"}
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