Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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scdz5Iom2sx6lxI9JWk98w\/3Qe8ZE3ey+6SoatHBjt7r4TtuVBYIDKbK2couaHVMPun1nAUvGsy\/LrQ2xVigEfdfBA8fNHwQjN\/2a8Vp01iSC7EgEmxhfXFSKfpfrsb6zfokJic0RE3s8rpLoD\/cvcl4lzFHgghlhUvvybnnBKEANkee4WgU9fI4shQWFkvK8rUux1aYxnbTIx2YhC9XmdhZfOmMRKhU\/Ghj4tcL+KxGDTj4j2hHZeYtExJK9qnqQlR8EoqAiklEZjVVRYicYtQMqisHZKHMR8+byOX+GTA0I\/8aCvrJH+A1eSyyG3CnoZN7exhC36uv9IshTx0lDX+7DFZVQk4jw\/WWxTe32a4Mvc+EEVL0ScIoq\/xbx3DNlXSdHN\/bln9IdgYIBxaJTLGFdVMktDQfDTdjFPy\/AyNqkHfDqIJ5mcaKae7rxNRCf9zh1\/dw0dCzwLF18jwQhnTTfJmVYo4FWLCopmXT0AfhtlhUSB\/\/GIywQfjKBnB\/W7sFVUcinC0O+F0BhLmJn5h2KXMAfgCkvT\/4ie\/hdNF+mQYkwTtlypd\/f8mBZsT+usRjNd5i4yfIxtC\/w2FFCH9DdQ5kSyIWuvmAaNHNP68Y0KnCRfxMSXb\/OrAOvbeWPzEbJxcjussHUKnzN9iYbTiGd7Cq1JYQQ5e1qpgaUvr6vT5boOSHWXwJzgZYYLPYJVSyxwX7z7r61Th4kMC\/c7jlzAMJnkTSFencYBQfxQZxzg5FPDNMpifpHMOWlhibyguG+oA5dJYLhcbQcRE6Ogm\/Q8YZ6Wv3E9C4XA+v\/QovOBz2\/Bfcv6gbEnXpQw0gV+ZsQCrSfSyAnJ+UD1dVyDE2hHnp5p7OZGFfusfFafemPrqmNA\/61lF5e8o9Y1s+Zpvf3JOF7PNY5zXqAkivFIElDlpx+AQPnIPGIw8EuGBXsRHRvpvqr0If90aEyJQnLnvmmCQM7NMFVaS1YThLRlW+nLuh7IpxU9OsnQdc008SB9UjAp2Lu2j0icNI27J6HCmQPPNOP0FD6Hei81\/gIb0RuVvs8uCqJR0oXwqvg9MeOmANpoAffn5a2m9tcQsoMVr9chazS5lXoozdjol\/ih62gfLR1VQIkLSLhaxquDcQ4JXYNVVMOkxq\/jDRoEo1yHZAZg+PWNvnOQOt7UIJZBGbpr5fIJqvhSkx4\/g+MPpmLKPlRWxs1mMNf63LC553FHNSP8CM6NJxUH2eeVJgfcovblJpqBTzLp1EFF2zDwKgw9IqWZzfvlar4uOfxnEeakmKt4yHYpWl0CydqXbcJ6b+TXVSTUmD539Q48qnaEmOLgNE5JGN9tenImS1e2XLyZw5kADvszBUbkSC8tu5JAo5UvoiMAVyPduErqmmikmLf\/Op4eIXOUHMibGekKqXJF318zIImBshA2UDTvyqIi9igYziRBs9QcGDgo8PppWyryej+IBcYK8bj1sOCa7RjkTiGUffZ99DqWNDF+27c7xS2SxAIzL0w7e4XUAGAdhXTN96XqsV3WG+utWPPolMJRen2qBhm1Wh2c11qYfPGQheNScExCAy102M3xswZN\/LO2Y\/\/YQ\/5pCFM65RJBqm\/4I1NYQte8NCD57uUFxGnzIIbdto\/89NfuJ9UIeKgHZE1uOL+XGI6hUb4m9aSA841mqqItLXTG5BirJUqcfSS\/JQJfglWkzMZjOu2WYmyKBgCcaLhdC0xJ4fsQ\/kAReEp05tjcdOE32o0Is4oW\/wtL1oUfP0yWvMogjUS2Z3J64nNgtfCQMNVC3D\/tA4J2XZcKuMagHq5ccrrA0MkrYxsL631z3wECcClaDPG7r3UY4Rupjl7ybGXhcJWuuQOa5DJxrfOVgTYtRDi6RxyIzqs+lDf\/Kkg061IJdUww006STZZEyJSoI8n4pnckGrtxLFk3R25Aci2tFVvB6WxBwgzvTCnwA5oiM1C4ea5g2GJVcfBUqXE4VHv83sjpycZqPvtCiRl7u+EXcpI2BUedTCVmttKmHpfdD03dHYKkN8+O2gtWaLTZ4BHFeyeApbIGvw7njPkYa8cTRsdP54YKnxp+K4MpO2e5W5FcCXBqjJZL0y4Wd7b0lBNh0c2ca43vb4LXlK2zgMehGFtcFWJE7tm3P9HUW4YuAD+KSS6wK25yKPrwPzTp3J4Agi22aUBDliJOBh5P\/eQKSgD4uxZTCnMpstwRyGgASdsD9asYuoMKfKKVEtnsYTRxH6Mi2HdYSSZEEvVhDVdAy\/vhZ4s1F7GnfL6rIJA0Jjo9i4Mr6EBcQTouU6ntVCNN0uzHkW9dPvDvZJ8VMTpGWdbY+X58Z5WePa60ZFpcUdHosQFVQTXTWtKpNN1VK7i6Q+n85l7JO0n0de1UfJRZS0IoQdFtPgnjB1koW7lkBs+y8kZfgO6jX\/B3HwEza1jzX5K8lMu+us+6146VQruECylwcdU5Ct7AlGyJ++pjyGgquEOzAfuwDIKX4tbW8c4P04GT7INlpCvhq3JyizyeS2qDgN5IcgxoC8QsEL+H435kIjRpuAqINCMaC7fPix0RGZlzDxMc0R1bGH57NI1XAJgrvmu+rgUFo9eo8DiW5Pa\/SnzV6BOKYa0DLLrbzW2gD7tk5MEGEk\/By9kAVX2rvA+ApHIDPrZaxjFrVhRP+bgGN+WgnGj0j776G3tN\/lsKPgOhFHGNo7bN6J4+M+XJ14Qk56+GKLjyJhw7fDSZH6rtUyP2dvtxIvZzdY7dc8EMQxjOPsR8kVGQ8z\/MW7nqXVKlRPNUR8jeMC7BTo82OPAo9VVDqE\/V5B177dGt8L21OztcrZ9qnXdIOW2Dd29eqp23zhXwkkfgP\/c8AAY0voVvhSNJ5sDy\/ctgWRGF+Un4Cf4KBhZNrRdrfGDqMkM8SvIVuFkk+T7+FOkDtzSiybFs\/Wxl3OqaK2S3s99mrev6KrDi6dCrBN6gCVgTDFc\/ZdqaBs6QXTV4SdQBxxJY2AdNje\/u06k7CFH1V3K24FnjwkVI3L77rj+G0qi6dndqglpGZqv+V5z+WZLeGRYH2W2jVyw89OZLE\/hz6jhc+CCK20+a4aQXTWd9vhxkPM9QCRmSj9bnmvgW4NgSyxRxoGe0q3LFrNOI+3emfI9q2CFGv3nQntfY1vnmxF9fJucmOfahUyVU5b2etRzDzpmwHFUa+TVXvMlgs8ZRUy0QIRM3NSrjGQjlBx8lrjqKBZvqiID29Or5Ig3bw+z2hnFBxII52TwNXd3niwOupOTZNARCAV9H\/cJauKm7zcf3\/mvrE1DIVtSK0GUB4hOFyqYIsSYAdZYJzF2i7Xir9eNqqra2wH8i5+8nQW8i2qr37WBNCAbEYvGqFBdS5uyGmHDVde+fDQ9gBniw27O9mBgfz\/ucd5jamvLsKKiUfarhXAkCA\/+fhtpIzW\/AOjzyLSGq0TFanY6xLw2SJOPF86vAV8nUqp9WU\/RvBjKMYbkZOcDDXFDa8rh6fGD8mA2sTLPunUBvcj3Y8moTUvlqqZTw1jY+D0QiEMnOiNziJBjyf7mp9xCEa7wJqZJe09Ia8LiYnDP0K5\/jvdRo7nODDEpiQOWewfWnWprNRlf37IUmeBVpO2RB4\/K4VN8RPx7vZW8CXnn7zk64iJkDCU4aCrg25lis68sDyDud6U\/C56TCEMOOvekYaui\/m7uKfLxlNXSHY1oVjvIwOZlE7RK3s19DIdDdgGVnNKYBwYxTpfPo2kRW3tVFe0PP+o2p\/mGT4yx58fKiDUO2bhTJdo30qwMSJDyMPyTPxmXNdajQ84psGJZ5j01XI89c+qebBfNaqe9aSpCBGYx\/7yjPwQDJujuziyTMpDuwa4vwDSwjex0dpD61pBejn2Lx\/uqsEEOgbkx2eEmjegTWVqqgxmoP5BLo8MXXTd8UiFvbIFpImkl+Fje\/W7zB2FPGvKCCSICViRttYQPUUZcMO0CkNsPcYNoWKG9hvjZHm9C4D1kN9d+wVqL\/XGdzEcHtqktkmjimpHz6Zw==","iv":"a42915e59f98e05b80bc7ea99290d1d7","s":"d053454b03b29ac1"}
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