Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"e88b4fea140149a42b52ddd63edf75bb","s":"ab4a8f36af4d7aea"}
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